This instructor-led, highly interactive module provides learners with a thorough understanding of data analytics, machine learning algorithms, and strategic decision-making.…Read More
Evite Machine Learning Data Application – Register Now
Updates
2021 Analytics in Action: It’s Still All About the Customer
On October 21, 2021, AI and Analytics for Business (AIAB) and Teradata co-hosted “Analytics in Action: It’s Still All About the Customer,” a virtual thought-leadership event examining how companies can build data-driven cultures that transform their organizations to reach a higher level of customer-centricity.…Read More
Martyn Etherington, CMO of Teradata Joins Wharton Business Daily
Martyn Etherington, Teradata EVP and Chief Marketing Officer, speaks with Wharton Business Daily host Dan Loney about customer analytics during the COVID-19 pandemic. Martin will join Wharton Vice Dean of Analytics, Eric Bradlow at next week’s webinar hosted by AI and Analytics for Business and Teradata, Analytics in Action: It’s Still All About the Customer.…Read More
Fall 2021 Student Spotlight – Hassan Hammoud, W’23
It is only through the expertise and dedication of our student community that AIAB can deliver real business value to our partners. As a token of our appreciation, we are spotlighting Wharton junior, Hassan Hammoud, W’23.…Read More
Affinity Solutions Becomes Corporate Partner
AI and Analytics for Business (AIAB) welcomes Affinity Solutions, the first data-led intelligence platform with the most comprehensive repository of purchase behavior on over 100 million consumers received daily from thousands of financial institutions, as its newest corporate partner. …Read More
Strategic Automation and Decision-Making Authority
(Published Paper) Pinar Yildirim and authors study adoption and utilization of automation within firms of different organizational structures…Read More
A Critical Examination of Artificial Intelligence
Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential, and beneficial except when it’s not. Experts warn that data analytics is at an inflection point.…Read More
AI for Business Invests in Wharton Startup, Félix
Technology is a critical component of Félix, a chat-based platform for sending money from the United States to Mexico that will launch later this year. However, founders Bernardo Garcia and Manuel Godoy believe trust in the product is just as essential.…Read More
Fairness in AI – Lessons from Practice
Pymetrics helps companies build the workforce of the future, using behavioral science and audited AI technology. Dr. Vaughan will discuss their efforts to deploy machine learning at scale, with a particular focus on their efforts towards diversity, fairness, accountability, and transparency. Lastly, he will discuss the road ahead for fairness in the AI space, with learnings derived from the many challenges (and benefits) of their efforts deploying AI in a regulated environment.…Read More
How to Optimize Your Omnichannel Marketing Strategy
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases. …Read More