The article explores the intersection of business and brain science, with the Wharton Neuroscience Initiative at the University of Pennsylvania using neuroscience to understand decision-making, innovation, empathy, and brand loyalty. …Read More
(Published Paper) Barbara A. Mellers, Louise Lu, and John P. McCoy review the classic clinical versus statistical prediction debate as well as related modern work on humans versus algorithms.…Read More
(Published Paper) Lindsey Cameron and authors examine how individuals react to the sudden public moralization of their work and with what consequences…Read More
In partnership with Wharton Lifelong Learning, Raghu Iyengar, Faculty Director of AI and Analytics for Business, joined the Wharton Webinar Series to discuss Machine Learning and Marketing Analytics on June 2, 2022. …Read More
AIAB is excited to share its new quarterly newsletter. Here you’ll find the latest AIAB news, upcoming programs, engagement opportunities, and thought leadership.…Read More
(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.…Read More
As part of the Venture Lab Startup Challenge, Wharton AI for Business helps to identify and fund promising AI-related startups. This year AIB granted PitchPrez and Shinkei Systems awards of $10,000 each to help kickstart the next great AI ventures. …Read More
The third annual Women in Data Science Phila @ Penn Conference offered attendees a trove of valuable data insights. Ren Zhang, Selling Partner and Director of Development Science at Amazon, offered what she views as the largest challenges businesses face in adopting and scaling with AI, and how best to overcome them. …Read More
AI and Analytics for Business (AIAB) welcomes Nielsen, a global leader in audience insights, data, and analytics, as its newest corporate contributor.…Read More
(Published Paper) Ryan Dew and authors explore the interplay between logo design and brand identity creation from a data-driven perspective…Read More
