The 2026 Business & Generative AI Conference, hosted by Wharton Human-AI Research (WHAIR), on September 9–10 brought together researchers around a question more consequential than whether generative AI works (the evidence increasingly says that it does). The harder question is what happens to firms, workers, and customers when capability becomes abundant, and how much value ...Read More

Enterprise AI adoption is moving beyond experimentation, but the organizations seeing the strongest returns are doing more than adding new tools. They are redesigning workflows, establishing clear ownership, and aligning employees around how AI should be used. That was the central message of the latest AI Horizons webinar, hosted by Stefano Puntoni and Prasanna “Sonny” ...Read More

On September 9–10, Wharton Human-AI Research (WHAIR) convened academic and industry leaders at Wharton San Francisco for the 2026 Business & Generative AI Conference. Across two days of keynotes, research presentations, poster sessions, and discussion, participants explored an increasingly urgent question: As generative AI grows more capable, how can organizations ensure that it creates meaningful ...Read More