How Disruptive Will Generative AI Be?

In the latest AI Horizons Webinar, hosted by Wharton Human AI Research (WHAIR), Michael G. Jacobides, Sir Donald Gordon Professor of Entrepreneurship and Innovation at London Business School, joined Stefano Puntoni, Faculty Co-Director of WHAIR to discuss how generative AI is reshaping industries, business models, and organizations. Here are the key takeaways from their discussion.Read More

Moving Beyond AI Experimentation to Enterprise Value

A speaker is presenting to a seated audience in a lecture hall. The presentation slide, titled "Reinventing Marketing with Agentic AI," discusses AI-driven marketing benefits like reduction in manual tasks and increased speed to market.

At the third annual Wharton Business and Generative AI Conference in San Francisco, keynote speaker Lan Guan, Chief AI Officer at Accenture, shared her perspective on the evolving AI landscape and what separates companies merely experimenting from those capturing real enterprise value. Drawing on decades of consulting experience and thousands of enterprise AI projects, she highlighted where business leaders should focus their attention as AI adoption accelerates.Read More

Reskilling the Workforce for AI: Why Domain Experts Need Algorithmic Skills

A person wearing glasses and a name badge is speaking during a presentation, gesturing with one hand. A projected screen with a graph is visible in the background.

AI is no longer just the territory of engineers and data scientists. Increasingly, the most valuable use cases happen when business professionals – marketers, healthcare workers, financial analysts, and managers – use AI tools themselves. That’s the central message of new research by Prasanna “Sonny” Tambe, professor at Wharton and Faculty Co-Director of Wharton Human-AI Research. His paper in Management Science, Reskilling the Workforce for AI: Domain Expertise and Algorithmic Literacy, shows that firms capture more value from AI when algorithmic expertise is distributed across domain experts rather than concentrated in IT departments.Read More

How AI Shapes Creativity: Expanding Potential or Narrowing Possibilities?

On September 25, 2025, Wharton Human-AI Research (WHAIR) hosted an AI Horizons webinar exploring how AI impacts the quality and diversity of creative ideas. The discussion was led by Kartik Hosanagar, Faculty Co-Director of Wharton Human-AI Research, joined by Anil Doshi, Associate Professor, UCL School of Management, Oliver Hauser, Professor of Economics, University of Exeter, and Léonard Boussioux, Assistant Professor, University of Washington. Each of the speakers drew from recent research they conducted, and together their panel examined how AI influences innovation across industries, highlighting both opportunities and risks.Read More

AI Horizons: Safety, Ethics, and Data Rights in the Age of AI

In conversation with Lynn Wu, Associate Professor of Operations, Information and Decisions at the Wharton school, Carnegie Mellon University professor and AI researcher Beibei Li explained how data, especially human-labeled data, drives AI progress, and why today’s data markets are both unfair and unsustainable. Here are the key lessons for business leaders.Read More

How GenAI Is Reshaping Business: Key Lessons from the 2025 Wharton Global Forum

At the 2025 Wharton Global Forum in San Francisco, Professor Kartik Hosanagar, Faculty Co-Director of Wharton Human-AI Research and host of Creative Intelligence, moderated a powerhouse panel on “The Generative AI Ecosystem,” featuring leaders from Microsoft, GrowthCurve Capital, T. Rowe Price, Newfront, and HongShan Capital Group. Their discussion unpacked how generative AI is evolving beyond hype and into a transformational force for business. These six key takeaways reveal how organizations can prepare, adapt, and lead in this new era.Read More

Agentic Coworkers? Shishir Mehrotra on Reimagining Work with AI

In this episode of Creative Intelligence, host Kartik Hosanagar sits down with Shishir Mehrotra – CEO of Grammarly, founder of Coda, and former head of product and engineering at YouTube – to explore what it really means to rethink a business around AI. Shishir shares his vision for AI agents, what the future of productivity tools will look like, and how leaders can move from defensive reactions to bold transformation.Read More

The AI Awakening: Insights from the Business & Generative AI Conference

A person wearing a leather jacket is giving a presentation, pointing to a projected slide with various text and tables. The room is equipped with a projector.

At the 2024 Business & Generative AI Conference, hosted by Wharton Human-AI Research, Stanford’s Erik Brynjolfsson delivered a keynote that challenged business leaders to look beyond the headlines and toward the deeper economic transformations generative AI is already driving. “AI is the most general of all general-purpose technologies,” he said. “It’s changing what we can do, how we work, and who benefits.”Read More

AI, Taste, and the Future of Creativity: David Droga on What’s Worth Saving

In this episode of Creative Intelligence, Kartik Hosanagar sits down with advertising legend and Accenture Song CEO David Droga to explore how AI is reshaping creative work — from storytelling and advertising to the very role of agencies. The conversation offers an honest and provocative look at what’s changing, what’s worth preserving, and what makes human creativity irreplaceable.Read More