Faculty Co-Directors

Kartik Hosanagar

Kartik Hosanagar

Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at the Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing, and e-commerce.

Kartik serves as a department editor at the journal Management Science and has previously served as a Senior Editor at the journals Information Systems Research and MIS Quarterly. He is a ten-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School and has been recognized as one of the world’s top 40 business professors under 40. Kartik’s research has received several best paper awards. Kartik cofounded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Yodle was listed by Inc. Magazine among America’s fastest growing private companies. He has served on the advisory boards of Milo (acq. by eBay) and is involved with many other startups as either an investor or board member. His past consulting and executive education clients include Google, American Express, Citi and others. Kartik was a co-host of the SiriusXM show The Digital Hour.

Kartik graduated at the top of his class with a Bachelor’s degree in Electronics Engineering and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.

Outside of Wharton, he likes to make short films and work on and with startups.

Contact Kartik at

John C. Hower Professor
Professor of Operations, Information and Decisions
Robert Meyer

Robert Meyer

Robert Meyer is the Frederick H. Ecker/MetLife Insurance Professor and Co-Director of Wharton’s Human-Centered Technology Initiative. He is a noted scholar whose research focuses on consumer decision making and analysis in a wide range of areas including responses to new technologies, behavioral economics, marketing research methods. Professor Meyer’s work has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Risk and Uncertainty, Marketing ScienceManagement Science, and Risk Analysis. He is the former editor  of the Journal of Marketing Research and Marketing Letters. He has served or currently serves as an associated editor for the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.

At Wharton, Professor Meyer has served as chair of the Marketing Department and Vice Dean of Wharton’s doctoral programs. His teaching interests include courses in New Product Management, Research Methods, and Marketing Strategy, which he has taught at the MBA, executive MBA, and doctoral levels. He is also an active participant in a number of Wharton’s executive education programs.

Professor Meyer joined the marketing faculty in 1990 after spending eight years on the faculty of the Anderson Graduate School of Management at UCLA, and two years at the Graduate School of Industrial Administration at Carnegie-Mellon University. He also held appointments as visiting professor in the school of Business Administration at the University of Miami, the University of Sydney, and the University of Tokyo.

Frederick H. Ecker/MetLife Insurance Professor
Professor of Marketing
Stefano Puntoni

Stefano Puntoni

Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School. Prior to joining Penn, Stefano was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy.

His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society.

He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. He is currently an Associate Editor at the Journal of Consumer Research and at the Journal of Marketing. Stefano teaches in the areas of marketing strategy, new technologies, brand management, and decision making.

Sebastian S. Kresge Professor of Marketing
Professor of Marketing
Sonny Tambe

Prasanna (Sonny) Tambe

Prasanna (Sonny) Tambe is an Associate Professor of Operations, Information and Decisions at the Wharton School at the University of Pennsylvania. His research focuses on the economics of technology and labor. Recent research projects focus on 1) understanding how firms compete for software developers, 2) how software engineers choose technologies in which to specialize, and 3) how AI is transforming HR management.

Much of this research has uses Internet-scale data sources to measure labor market activity at novel levels of granularity. His published papers have analyzed data from online job sites and other labor market intermediaries that generate databases of fine-grained information on workers’ skills and career paths or on employers’ job requirements. He is a co-author of “The Talent Equation: Big Data Lessons for Navigating the Skills Gap and Building a Competitive Workforce,” published by McGraw Hill in 2013.

His research has been published or is forthcoming in a number of academic journals including Management Science, Information Systems Research, MIS Quarterly, The Review of Financial Studies, Industrial and Labor Relations Review, Communications of the ACM, and Information Economics and Policy and it has been supported by the Alfred P. Sloan Foundation. His research has also won a number of awards, including the Best Published Paper in Information Systems Research and two papers have been nominees for the Best Published IS Paper in Management Science. He currently serves on the editorial board of Management Science and in the past, has served on the editorial board of Information Systems Research.

Professor Tambe received his S.B. and M.Eng. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology and his Ph.D. in Managerial Science and Applied Economics from the Wharton School of the University of Pennsylvania.

Associate Professor of Operations, Information and Decisions

AI at Wharton Team

Mary Purk

Mary Purk

As Executive Director of AI at Wharton, Mary Purk leads the AI academic research center that focuses on how AI tools can be utilized to solve business problems, customer journeys,  and discover the human impact of AI and smart technologies for consumers, firms, and society.

Ms. Purk and the AIW team leverage the resources of the Wharton School to be seen as a world leader in the study of the business and societal impacts of advances in AI and technology to keep the world informed of any new research, teaching, or outreach related to AI, new technologies, and/or its impacts to expand Wharton’s footprint in the AI/technology domain.

Ms. Purk connects students, academics, and professionals across multiple industries to solve complex, real-world business challenges using machine learning, AI, and big data.

Contact Mary at

Executive Director, AI at Wharton
Executive Director of Corporate & Donor Engagement, Analytics at Wharton
Carol Heller

Carol Heller

Bio forthcoming

Program Coordinator, AI at Wharton

Research Affiliates

Hamsa BastaniHamsa Bastani
Associate Professor of Operations, Information and Decisions

Jonah BergerJonah Berger
Associate Professor of Marketing

Sudeep BhatiaSudeep Bhatia
Associate Professor of Psychology and Marketing

Chris Callison BurchChris Callison-Burch
Associate Professor of Computer and Information Science, University of Pennsylvania

Lindsey CameronLindsey Cameron
Associate Professor of Management

Peter CappelliPeter Cappelli
George W. Taylor Professor; Professor of Management; Director, Center for Human Resources

Cary CoglianeseCary Coglianese
Edward B. Shils Professor of Law and Professor of Political Science; Director, Penn Program on Regulation

Ryan DewRyan Dew
Assistant Professor of Marketing

Edgar DobribanEdgar Dobriban
Associate Professor of Statistics and Data Science

Dena GrometDena Gromet
Executive Director, Behavior Change for Good Initiative, University of Pennsylvania

Barbara KahnBarbara Kahn
Patty and Jay H. Baker Professor; Professor of Marketing

Steven KimbroughSteven Kimbrough
Professor of Operations, Information and Decisions

Dean KnoxDean Knox
Assistant Professor of Operations, Information and Decisions; Assistant Professor of Statistics and Data Science

Konrad KordingKonrad Kording
Penn Integrates Knowledge (PIK) Professor

Cait LambertonCait Lamberton
Alberto I. Duran President’s Distinguished Professor; Professor of Marketing

Brian LittBrian Litt
Perelman Professor of Neurology

John Paul MacDuffieJohn Paul MacDuffie
Professor of Management

John McCoyJohn McCoy
Assistant Professor of Marketing

Barbara MellersBarbara Mellers
I. George Heyman University Professor; Professor of Marketing; Professor of Psychology

Shiri MelumadShiri Melumad
Assistant Professor of Marketing and Wolpow Family Faculty Scholar

Danaë MetaxaDanaë Metaxa
Assistant Professor of Computer and Information Science, University of Pennsylvania

Katy MilkmanKaty Milkman
James G. Dinan Endowed Professor; Professor of Operations, Information and Decisions

Gideon NaveGidi Nave
Carlos and Rosa de la Cruz Assistant Professor; Assistant Professor of Marketing

Manav RajManav Raj
Assistant Professor of Management

Daniel RockDaniel Rock
Assistant Professor of Operations, Information and Decisions

Aaron RothAaron Roth
Henry Salvatori Professor of Computer & Cognitive Science

Maurice SchweitzerMaurice Schweitzer
Cecilia Yen Koo Professor of Operations, Information and Decisions

Ben ShestakofskyBen Shestakofsky
Assistant Professor of Sociology

Nina StrohmingerNina Strohminger
Wolpow Family Faculty Scholar; Assistant Professor of Legal Studies & Business Ethics

Weijie SuWeijie Su
Associate Professor, Wharton and Computer Science

Christian TerwieschChristian Terwiesch
Andrew M. Heller Professor of Operations, Information and Decisions; Professor of Health Policy, Perelman School of Medicine; Co-Director, Mack Institute

Julia TiconaJulia Ticona
Assistant Professor of Communication

Lyle UngarLyle Ungar
Professor of Computer and Information Science

Lynn WuLynn Wu
Associate Professor of Operations, Information and Decisions

Pinar YildirimPinar Yildirim
Associate Professor of Marketing; Associate Professor of Economics

Linda ZhaoLinda Zhao
Professor of Statistics and Data Science; Academic Director of the Dual Master’s Degree in Statistics