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Wharton Human-AI Research presents the

Business & Generative AI Conference

September 9–10, 2026

Wharton San Francisco
2 Harrison Street
San Francisco, CA 94105

Wharton Human-AI Research will host the Business & Generative AI Conference, a two-day gathering of thought leaders and industry experts focused on the future of generative AI. Through forward-looking discussions and emerging research, the conference will explore how GenAI is poised to reshape business models, industries, and global economies—while sparking new ideas, collaborations, and opportunities at the intersection of technology and business.

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— Call for Papers —

Academics, industry researchers, and practitioners from all disciplines are cordially invited to submit high-quality research (unpublished or pre-prints) that addresses the transformative role of Generative AI and industry.

Submissions may offer either theoretical or empirical contributions to the understanding of the impact of Generative AI on economics and business.

Important Dates

  • Paper Submission Deadline: Thursday, June 18, 2026
  • Notification of Acceptance: Friday, July 10, 2026
  • Deadline to Confirm Attendance: Friday, July 17, 2026
  • Conference Dates: Wednesday, September 9–Thursday, September 10, 2026

— Hosted by Wharton Faculty —

Kartik Hosanagar

Kartik Hosanagar

John C. Hower Professor
Professor of Operations, Information and Decisions
Faculty Co-Director, Wharton Human-AI Research

Stefano Puntoni

Stefano Puntoni

Sebastian S. Kresge Professor of Marketing
Professor of Marketing
Faculty Co-Director, Wharton Human-AI Research

Lynn Wu

Lynn Wu

Associate Professor of Operations, Information and Decisions,
The Wharton School

— Conference Event Team —

Traci-300

Traci Doyle

Senior Associate Director of Strategic Initiatives,
Wharton AI & Analytics Initiative

Carol Heller

Carol Heller

Program Coordinator,
Wharton Human-AI Research

Headshot of a person with long red hair, wearing a black top and silver necklace, smiling against a neutral background.

Schotland McQuade

Assistant Director of Events and Engagement,
Wharton AI & Analytics Initiative

Questions? Please contact human-ai@wharton.upenn.edu