Updates Archives

Harnessing the Power of Weather Data

Text "Wharton Customer Analyticast" on a background with light gray circles and red circles with white centers.

Harnessing the Power of Weather Data with Earth Networks by AI and Analytics for Business…Read More

2017 Conference In Review

A conference room filled with attendees sitting at round tables, focusing on a stage with two speakers. The setting features chandeliers and a large screen displaying "Q&A Session."

The 2017 AI and Analytics for Business (AIAB) conference held on May 11 in Philadelphia demonstrated how customer analytics can drive value for organizations across all industries.…Read More

AIAB Conference: 5 Reasons to Register Today

AIAB’s annual conference, Successful Applications of Customer Analytics, is one month away. This year is no exception to our history of dynamic industry-facing events.…Read More

At a recent event hosted by AIAB, an audience of industry practitioners heard presentations from professors across the University about how they are using data and analytics in their respective fields of research.…Read More

Data Awarded to Researchers for “Identifying & Maintaining Great Financial Advisors”

Bubble chart showing quantity of tickets sold by type from 2007 to 2011, with a notable spike in MLB tickets in Q2 2010. Each bubble''s color represents a different genre category.

In May 2016, AIAB launched an exciting Research Opportunity with Lincoln Financial Group. While researchers could submit to work on any facet of this data, the project is focused on predicting and exploring the lifetime value of financial advisors and agents.…Read More

Customer Analytics & Voting Behavior

Imagine a Venn Diagram with two circles. The left hand circle is labeled, “Voter Analytics,” and the right hand circle is labeled, “Marketing Analytics.” While the amount of separation and overlap between these two circles depends on who you ask, it is quite clear, however, that significant overlap exists based on the discussion at a recent event hosted by AI and Analytics for Business and the Penn Wharton Public Policy Initiative.…Read More

2016 Conference in Review

Three individuals pose near a banner for the Wharton Customer Analytics Initiative from the University of Pennsylvania, highlighting business transformation through customer data.

AI and Analytics for Business (AIAB) conference held on April 29 in Philadelphia showcased how data and analytics is vital to every organization and industry. Analytics leaders from such varied companies as American Apparel, Comcast Spectacor, Google, The Michael J. Fox Foundation, and Microsoft shared detailed insights on how to maximize sales, customer retention, and returns on marketing investments with the well-informed use of analytics.…Read More

Student Perspective: Advice from Greg Caiola, WG’16

A person wearing a blue striped shirt smiling with a white background.

There are a few questions any incoming MBA student needs to be prepared to answer. Besides hometown and undergraduate university, most introductory conversations with MBAs end up containing two core questions.…Read More

2015 AIAB Buxton Data Challenge Recap

Four people stand in a classroom setting, with two of them wearing conference-style nametag shirts. They are holding a large check, indicating a presentation or award event.

Buxton, a leading customer analytics provider, and AI and Analytics for Business (AIAB) at the University of Pennsylvania, partnered again to offer the Buxton Challenge, a student case study competition on the use of analytics for retail site selection. The final judging for this year’s challenge took place on October 16.…Read More

Voices, Minds, and Decisions — Dataset from Bazaarvoice

Yuping Liu-Thompkins and Anh Dang’s proposal specifically looks at how emotions embedded in reviews affect consumers and how that may change depending on where the consumer is along the purchase path.…Read More