Kartik Hosanagar co-authors article on ChatGPT and how it will impact search.…Read More
Generative AI Won’t Revolutionize Search — Yet
Updates
Algorithmic Management: Its Implications for Information Systems Research
(Published Paper) Lindsey Cameron and authors provide thier insights on the current status of algorithmic management research, how their work contributes to this area, where the field is heading in the future, and what important questions should be answered going forward…Read More
Smart Product Breakthroughs Depend on Customer Control
(Outlet: MIT Sloan Management Review) Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at the Wharton School, discusses how consumers desire the practical advantages of smart products while retaining their autonomy and privacy.…Read More
Raghu Iyengar Announced as Coeditor of the Journal of Marketing Research
Wharton AI & Analytics for Business (AIAB) faculty co-director Raghu Iyengar has been announced as a coeditor of the Journal of Marketing Research.…Read More
AIAB Announces Hearst as Corporate Partner
AI & Analytics for Business (AIAB) welcomes Hearst as its newest corporate partner. Hearst is a leading global, diversified information, services, and media company with operations in 40 countries. AIAB will be working with the Newspapers division for their first project together and then with the E-Commerce team on a second project.…Read More
Would ChatGPT Get a Wharton MBA?
(Published Paper) Christian Terwiesch on how Chat GPT performed on the final exam of a typical MBA core course, Operations Management…Read More
Business, the Brain and Brand Loyalty
The article explores the intersection of business and brain science, with the Wharton Neuroscience Initiative at the University of Pennsylvania using neuroscience to understand decision-making, innovation, empathy, and brand loyalty. …Read More
Predicting the future with humans and AI
(Published Paper) Barbara A. Mellers, Louise Lu, and John P. McCoy review the classic clinical versus statistical prediction debate as well as related modern work on humans versus algorithms.…Read More
Heroes from above but not (always) from within? Gig workers’ reactions to the sudden public moralization of their work.
(Published Paper) Lindsey Cameron and authors examine how individuals react to the sudden public moralization of their work and with what consequences…Read More
Wharton Webinar Series – Professor Raghu Iyengar on Machine Learning and Marketing Analytics
In partnership with Wharton Lifelong Learning, Raghu Iyengar, Faculty Director of AI and Analytics for Business, joined the Wharton Webinar Series to discuss Machine Learning and Marketing Analytics on June 2, 2022. …Read More