Updates

Wharton Beefs Up its Data Analytics Offerings After a $15 Million Donation

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11 years ago, the University of Pennsylvania’s The Wharton School was among the pioneers highlighting the emergence of big data and the need for future leaders to understand data analytics. At the time, it established a center to study the sector. While Wharton’s efforts in this area of study was already quite active, it recently received a major boost thanks to an anonymous $15 million gift.…Read More

Announcing AIABs First Partnership with Law Firm, Reed Smith

Four people are standing together, smiling, in front of banners for the Wharton University of Pennsylvania Customer Analytics Initiative. They are dressed in business attire.

Philadelphia, PA — AI and Analytics for Business (AIAB), a part of the Wharton School of the University of Pennsylvania, announced a partnership with the international law firm, Reed Smith LLP. The partnership hopes to bring forth innovative and sophisticated methods that will help solve critical business challenges while allowing AIAB and the Wharton School to incorporate new datasets into student programming.…Read More

Holiday Shopping and Retail Analytics

Text "Wharton Customer Analyticast" in red and blue on a background with light blue dots and red rings.

In this episode of the Wharton Customer Analyticast, Wharton Marketing Professor, Marketing Department Chair, and AIAB Co-Director Eric Bradlow discuss retail analytics and the holiday shopping season with Former Wharton Dean, Marketing Professor, and Director of the Baker Retailing Center, Tom Robertson.…Read More