It is only through the expertise and dedication of our community that AIAB can deliver real business value to our partners and create thought leadership for the business world and beyond. As a token of our appreciation, we are spotlighting the students and alumni who make AIAB the preeminent research center that it is.…Read More
Updates
A Virtual Conversation with the CEO of Evite
AI and Analytics for Business and Wharton Undergraduate Data and Analytics Club invited Penn students for a virtual conversation with Victor Cho, W’93, about his journey from a Wharton undergrad to the CEO of Evite. …Read More
AI and Analytics for Business Announces Partnership with Lidl US
AI and Analytics for Business announced today that it will partner with Lidl US, a national grocer recently ranked the fastest growing retailer in the United States.…Read More
AIAB Newsletter – Fall 2020
AIAB is excited to share its new quarterly newsletter. Here you’ll find the latest AIAB news, upcoming programs, engagement opportunities, and thought leadership.…Read More
AIAB Alumni & Student Spotlight – Fall 2020
It is only through the expertise and dedication of our community that AIAB can deliver real business value to our partners and create thought leadership for the business world and beyond. As a token of our appreciation, we are spotlighting the students and alumni who make AIAB the preeminent research center that it is.…Read More
Making platforms work: relationship labor and the management of publics
(Published Paper) Benjamin Shestakofsky and co-author describe the relationship labor that is systematically excised from many platforms’ accounts of what they do and missing from much of the scholarship on platform governance…Read More
Raghu Iyengar on Wharton Business Daily’s Marketing Roundup
Raghu Iyengar, Professor of Marketing at Wharton and Faculty Director of AI and Analytics for Business, joins host Dan Loney on Wharton Business Daily to discuss the latest marketing, retail and customer experience news and trends in the COVID era.…Read More
Raghu Iyengar on Wharton Business Daily’s Marketing Roundup
Raghu Iyengar joined Wharton Business Daily for last week’s Marketing Roundup to discuss how the coronavirus has impacted marketing for the upcoming Olympics and the cruise line industry. They also touch upon AI, GDPR, and the marketing skills gap.…Read More
Is Streaming the Future of TV Programming?
Comcast is the latest company to jump into the streaming world with the launch of NBC’s new Peacock streaming service, which will be available in July 2020. Faculty Director of the AI and Analytics for Business Raghu Iyengar joins Dan Loney to talk about this complex market, the challenges that come with continually creating fresh, new content, and the future of TV programming.…Read More
Barnes Continues Partnership with Wharton
AI and Analytics for Business (AIAB) is pleased to announce that the Barnes Foundation has signed on for another data analytics project with The Wharton School. This fall they will partner with the Wharton Analytics Fellows (WAF) to gain deeper insights into the relationship between visitorship and geographic distribution.…Read More