Wharton AI & Analytics for Business (AIAB) was thrilled to host the Marketing Science Institute’s annual industry-leading symposium for analytics leaders, data scientists, and top researchers on May 4-5 at the Wharton School of the University of Pennsylvania.…Read More
There’s no need for business leaders to panic about the arrival of technology like generative AI. Wharton’s Rahul Kapoor explains why now is the time to develop new frameworks to manage the changes ahead.…Read More
Wharton Professor Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company. …Read More
Wharton’s Stefano Puntoni believes new technologies like generative AI can play a complementary role in human lives — as soon as we overcome our fear of it. His research explores the psychology behind that fear and its roots in human identity.…Read More
The robots are coming, whether employees are ready or not. Wharton’s Lynn Wu explains why the next workplace revolution requires firms to rethink everything, especially the traditional career ladder.…Read More
Wharton Human-AI Research faculty co-directors Kartik Hosanagar and Sonny Tambe Weigh In on How AI Will Change the Workplace…Read More
After decades of slow development, the growth of artificial intelligence is now in hyperdrive. Wharton’s Kartik Hosanagar explains how AI is changing human history, whether we’re ready or not.…Read More
Wharton Human-AI Research faculty co-director Sonny Tambe was featured on a panel hosted by Georgetown University and the Brookings Institute on ChatGPT and the Future of Work.…Read More
Wharton AI & Analytics for Business (AIAB) welcomes Petco as its newest corporate partner. Petco is an industry leading health and wellness company focused on improving the lives of pets, pet parents and our partners. AIAB will be engaging in two student-run projects with Petco during their two-year partnership. The focus on the first project is to understanding what drives in-store transactions and frequency of purchases among Petco customers.…Read More
Wharton AI & Analytics for Business (AIAB) welcomes ZbyHP as its newest corporate partner. ZbyHP builds high-performance laptops, desktops and solutions designed for creative and technical pros. , ZbyHP has helped support the Women in Data Science (WiDS) at Penn Conference. Additionally, ZbyHP has generously provided one of their premiere workstations to AIAB for research use by both student and academic researchers throughout 2023. …Read More
