Wharton AI & Analytics for Business (AIAB) faculty co-director Raghu Iyengar has been announced as a coeditor of the Journal of Marketing Research.…Read More
Raghu Iyengar Announced as Coeditor of the Journal of Marketing Research
Updates
AIAB Announces Hearst as Corporate Partner
AI & Analytics for Business (AIAB) welcomes Hearst as its newest corporate partner. Hearst is a leading global, diversified information, services, and media company with operations in 40 countries. AIAB will be working with the Newspapers division for their first project together and then with the E-Commerce team on a second project.…Read More
Would ChatGPT Get a Wharton MBA?
(Published Paper) Christian Terwiesch on how Chat GPT performed on the final exam of a typical MBA core course, Operations Management…Read More
Business, the Brain and Brand Loyalty
The article explores the intersection of business and brain science, with the Wharton Neuroscience Initiative at the University of Pennsylvania using neuroscience to understand decision-making, innovation, empathy, and brand loyalty. …Read More
Predicting the future with humans and AI
(Published Paper) Barbara A. Mellers, Louise Lu, and John P. McCoy review the classic clinical versus statistical prediction debate as well as related modern work on humans versus algorithms.…Read More
Heroes from above but not (always) from within? Gig workers’ reactions to the sudden public moralization of their work.
(Published Paper) Lindsey Cameron and authors examine how individuals react to the sudden public moralization of their work and with what consequences…Read More
Wharton Webinar Series – Professor Raghu Iyengar on Machine Learning and Marketing Analytics
In partnership with Wharton Lifelong Learning, Raghu Iyengar, Faculty Director of AI and Analytics for Business, joined the Wharton Webinar Series to discuss Machine Learning and Marketing Analytics on June 2, 2022. …Read More
AIAB and AIB Newsletter – Spring 2022
AIAB is excited to share its new quarterly newsletter. Here you’ll find the latest AIAB news, upcoming programs, engagement opportunities, and thought leadership.…Read More
Marketing insights from text analysis
(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.…Read More
Wharton AI for Business Identifies and Funds Promising AI-Related Startups
As part of the Venture Lab Startup Challenge, Wharton AI for Business helps to identify and fund promising AI-related startups. This year AIB granted PitchPrez and Shinkei Systems awards of $10,000 each to help kickstart the next great AI ventures. …Read More