Daniel Rock on How AI Will Reshape Economies

Macro Hive Conversations With Bilal Hafeez

(Outlet: Macro Hive Conversations) Daniel Rock, an assistant professor of operations, information, and decisions at the Wharton School, joins Macro Hive Conversations With Bilal Hafeez to discuss the lasting impact on work practices after the COVID lockdowns, why productivity has been weak in recent decades, understanding digital goods and intangible assets, and much more.Read More

Marketing insights from text analysis

(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.Read More