What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology
![Happy black woman using smart speaker at home Black woman connecting phone to her virtual assistant smart speaker](https://ai.wharton.upenn.edu/wp-content/uploads/2023/11/10.25.23-yildirim-zhang-home-shopping-devices-GettyImages-1222038009.jpg)
(Outlet: Knowledge at Wharton) New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to shop and their brand loyalty.