Most industries are rapidly shifting towards data and analytics as a core strategy. As a result, our students have recognized that the skills needed to be successful are changing.…Read More
Students Lining the Classroom Aisle for Technical Skills
Updates
Why You Should Attend “New Frontiers & Opportunities in Customer Analytics”
It’s vital to pull yourself out of your normal routine to “sharpen the saw,” or in other words, keep your mind fresh and engaged.…Read More
Data Awarded to Researchers for “Identifying & Maintaining Great Financial Advisors”
In May 2016, AIAB launched an exciting Research Opportunity with Lincoln Financial Group. While researchers could submit to work on any facet of this data, the project is focused on predicting and exploring the lifetime value of financial advisors and agents.…Read More
Are You Collecting the Right Data? Lessons from American Apparel
How many Facebook likes and Instagram followers does your company have? How about memberships, or downloads? As these numbers grow from hundreds to thousands to millions, you may assume that your business is riding high. Apparently your customers love you, and there are many more to come.…Read More
Customer Analytics & Voting Behavior
Imagine a Venn Diagram with two circles. The left hand circle is labeled, “Voter Analytics,” and the right hand circle is labeled, “Marketing Analytics.” While the amount of separation and overlap between these two circles depends on who you ask, it is quite clear, however, that significant overlap exists based on the discussion at a recent event hosted by AI and Analytics for Business and the Penn Wharton Public Policy Initiative.…Read More
Data for “Purchase, Play, and Upgrade” Research Opportunity Awarded
In March, AIAB launched a new project with data from a major sports video game. The data covers a three-year period, including annual releases of new versions, and purchases of additional game features during that time.…Read More
2016 Conference in Review
AI and Analytics for Business (AIAB) conference held on April 29 in Philadelphia showcased how data and analytics is vital to every organization and industry. Analytics leaders from such varied companies as American Apparel, Comcast Spectacor, Google, The Michael J. Fox Foundation, and Microsoft shared detailed insights on how to maximize sales, customer retention, and returns on marketing investments with the well-informed use of analytics.…Read More
Student Perspective: Advice from Greg Caiola, WG’16
There are a few questions any incoming MBA student needs to be prepared to answer. Besides hometown and undergraduate university, most introductory conversations with MBAs end up containing two core questions.…Read More
Working with AIAB: Eli Bernstein
When I first started working as a Research Assistant for AI and Analytics for Business (AIAB), I had no idea what I was getting myself into. At the time, I needed an extra work-study position and when I saw a Wharton research center – and an analytics center, at that — was looking for students to hire, I did not hesitate to interview.…Read More
Why Smarter Data is Better Data
AI and Analytics for Business, together with Teradata, co-sponsored an event that gathered an intimate crowd of high-level industry practitioners to discuss why smarter, smaller datasets should be one of the highest priorities behind a company’s customer analytics best practices.…Read More