AIAB’s annual conference, Successful Applications of Customer Analytics, is one month away. This year is no exception to our history of dynamic industry-facing events.…Read More
AIAB Conference: 5 Reasons to Register Today
Updates
How Data Mining Can Help Advertisers Hit Their Targets
Shawndra Hill, a senior fellow at AI and Analytics for Business, likes to dig into the details. As someone who studies data mining, she looks for new ways to apply what she finds to solve business problems.…Read More
Insights from Business Analytics Career Expo
Hiring for analytics positions can be particularly challenging because analytics is a broad umbrella. It can serve many different purposes within the same organization.…Read More
Analytics is Everywhere
At a recent event hosted by AIAB, an audience of industry practitioners heard presentations from professors across the University about how they are using data and analytics in their respective fields of research.…Read More
Students Lining the Classroom Aisle for Technical Skills
Most industries are rapidly shifting towards data and analytics as a core strategy. As a result, our students have recognized that the skills needed to be successful are changing.…Read More
Why You Should Attend “New Frontiers & Opportunities in Customer Analytics”
It’s vital to pull yourself out of your normal routine to “sharpen the saw,” or in other words, keep your mind fresh and engaged.…Read More
Data Awarded to Researchers for “Identifying & Maintaining Great Financial Advisors”
In May 2016, AIAB launched an exciting Research Opportunity with Lincoln Financial Group. While researchers could submit to work on any facet of this data, the project is focused on predicting and exploring the lifetime value of financial advisors and agents.…Read More
Are You Collecting the Right Data? Lessons from American Apparel
How many Facebook likes and Instagram followers does your company have? How about memberships, or downloads? As these numbers grow from hundreds to thousands to millions, you may assume that your business is riding high. Apparently your customers love you, and there are many more to come.…Read More
Customer Analytics & Voting Behavior
Imagine a Venn Diagram with two circles. The left hand circle is labeled, “Voter Analytics,” and the right hand circle is labeled, “Marketing Analytics.” While the amount of separation and overlap between these two circles depends on who you ask, it is quite clear, however, that significant overlap exists based on the discussion at a recent event hosted by AI and Analytics for Business and the Penn Wharton Public Policy Initiative.…Read More
Data for “Purchase, Play, and Upgrade” Research Opportunity Awarded
In March, AIAB launched a new project with data from a major sports video game. The data covers a three-year period, including annual releases of new versions, and purchases of additional game features during that time.…Read More