Eric Bradlow, Co-Founder of AI and Analytics for Business and Vice Dean of Analytics at Wharton, sat down with Martyn Etherington, CMO of Teradata, to discuss real-world applications of brand equity. …Read More
(Published Paper) People are willing to trade accuracy for social connections and expect sharing conspiracy theories to generate higher social value than sharing factual news. Social feedback could change the social value people attach to sharing misinformation. These findings contribute to understanding and curbing the spread of misinformation.…Read More
AIAB is excited to share its new quarterly newsletter. Here you’ll find the latest AIAB news, upcoming programs, engagement opportunities, and thought leadership.…Read More
It is only through the expertise and dedication of our community that AIAB can deliver real business value to our partners and create thought leadership for the business world and beyond. As a token of our appreciation, we are spotlighting the students and alumni who make AIAB the preeminent research center that it is.…Read More
Data analytics helps marketers learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoop of chocolate ice cream. Data is ubiquitous, essential and beneficial — except when it’s not.…Read More
AI and Analytics for Business and Wharton Undergraduate Data and Analytics Club invited Penn students for a virtual conversation with Victor Cho, W’93, about his journey from a Wharton undergrad to the CEO of Evite. …Read More
Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior.…Read More
Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior.…Read More
In this pandemic world, advances in the use of visual media are helping firms to interact with their customers in new ways.…Read More
The pandemic has left many companies with mountains of historical customer data that can no longer effectively help them move forward.…Read More
