Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases. …Read More
Data analytics helps marketer learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoops of chocolate ice cream. Data is ubiquitous, essential, and beneficial except when it’s not. Experts warn that data analytics is at an inflection point.…Read More
Advertising, like any other form of content, has the ability to change people. That is its primary purpose, to impact hearts and minds. Its messages are meant to reach consumer segments that inspire audiences to take action. In her keynote address at the Wharton Annual Analytics Conference, Jamie Moldafsky, chief marketing and communications officer at Nielsen, discussed the moral imperative to use data and analytics as a force for good, and ultimately, systemic change.…Read More
During the recent 2021 Wharton Annual Analytics Conference at the Wharton School, University of Pennsylvania, leaders in business gathered virtually to discuss the latest business trends in data analytics. The message across industries was clear: data is a powerful tool that companies large and small are using to make deeper, stronger, more effective decisions with the goal of improving everything from products and innovation, to their relationships with customers.…Read More
If knowledge is power, then the vast knowledge contained in big data is powerful enough to change the world. But simply harnessing bits and bytes into tidy tables or whizbang algorithms won’t move the needle on progress. Companies, organizations, and researchers must view the data through a social, political, and cultural lens if they want to solve problems.…Read More
On the occasion of Wharton’s Annual Analytics Conference, keynote speaker and Wharton MBA Alum Jamie Moldafsky presented her thoughts on how data and analytics can be both a source for truth and a force for good. …Read More
Rajen Sheth, VP, Google Cloud AI and Industry Solutions at Google, joins Dan Loney on Wharton Business Daily to discuss how the pandemic has fast-tracked AI’s impact on a range of sectors including supply chains, healthcare, retail and small business.…Read More
The COVID-19 crisis wreaked havoc on global and national supply chains, financial markets, livelihoods, and the economy. If the shock of 2020 has taught us anything, it’s that our complex and globalized world needs drastically higher levels of redundancy and resiliency embedded into our institutions, professions, and personal lives alike.…Read More
The COVID-19 crisis wreaked havoc on global and national supply chains, financial markets, livelihoods, and the economy. If the shock of 2020 has taught us anything, it’s that our complex and globalized world needs drastically higher levels of redundancy and resiliency embedded into our institutions, professions, and personal lives alike. …Read More
Eric Bradlow, Co-Founder of AI and Analytics for Business and Vice Dean of Analytics at Wharton, sat down with Martyn Etherington, CMO of Teradata, to discuss real-world applications of brand equity. …Read More
