In partnership with Wharton Lifelong Learning, Raghu Iyengar, Faculty Director of AI and Analytics for Business, joined the Wharton Webinar Series to discuss Machine Learning and Marketing Analytics on June 2, 2022. …Read More
AIAB is excited to share its new quarterly newsletter. Here you’ll find the latest AIAB news, upcoming programs, engagement opportunities, and thought leadership.…Read More
(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.…Read More
As part of the Venture Lab Startup Challenge, Wharton AI for Business helps to identify and fund promising AI-related startups. This year AIB granted PitchPrez and Shinkei Systems awards of $10,000 each to help kickstart the next great AI ventures. …Read More
The third annual Women in Data Science Phila @ Penn Conference offered attendees a trove of valuable data insights. Ren Zhang, Selling Partner and Director of Development Science at Amazon, offered what she views as the largest challenges businesses face in adopting and scaling with AI, and how best to overcome them. …Read More
AI and Analytics for Business (AIAB) welcomes Nielsen, a global leader in audience insights, data, and analytics, as its newest corporate contributor.…Read More
(Published Paper) Ryan Dew and authors explore the interplay between logo design and brand identity creation from a data-driven perspective…Read More
(Published Paper) Lindsey Cameron’s four-year qualitative study of workers in the largest sector in the on-demand economy (ridehailing) suggests an alternative to recruitment and socialization and more readily available mechanism of engagement—workplace games. …Read More
The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to AI and Analytics for Business for help. The project was put into the Analytics Accelerator, giving Zillow access to a team of Wharton and Penn students who worked for seven weeks to solve the problem. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students.…Read More
It is only through the expertise and dedication of our student community that AIAB can deliver real business value to our partners. As a token of our appreciation, we are spotlighting Wharton sophomore, Keshav Ramji, W’24.…Read More
