Thought Leadership Archives

AI Horizons: AI and Innovation

Wharton Webinar Series AI Horizons AI and Innovation Generative artificial intelligence has a quantity-over-quality problem. One of the biggest challenges in using large language models like ChatGPT is precision. “Why do you need to buy the whole candy store if you just need a lollipop,” said Daniel Ringel, marketing professor…Read More

Wharton created a free series for entrepreneurs to learn about gen AI

A person stands giving a presentation in front of a large screen showing a slide titled "Business and Generative AI" at Wharton San Francisco on September 8, 2023.

(Outlet: Technicall.ly) AI at Wharton’s themed webinars offer the business community a place to learn about the latest developments across the AI spectrum.…Read More

Generative AI’s Impact on Customer Experience and Decision-making

A person with glasses and short hair is in a portrait. Text above reads "Stefano Puntoni" and below reads "The Modern Customer Podcast." The background is a gradient from beige to blue.

(Outlet: GBK Collective, Modern Customer Podcast) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.…Read More

How Algorithmic Management Affects Employee Helpfulness

A person standing in front of a digital art installation featuring a dynamic display of swirling white particles against a dark background.

Curious about the impact of algorithmic management on workplace dynamics? In a recent study, Stefano Puntoni, faculty co-director of AI at Wharton, and co-authors reveal how algorithms affect employee behavior and collaboration with surprising findings. Spoiler: it’s not just about productivity!…Read More

AI Horizons: AI and the Workforce

Wharton Webinar Series AI Horizons AI and the Workforce When deployed correctly, generative artificial intelligence can help employees become more innovative, free them from mundane tasks, and improve their communication skills. That’s the message from three scholars who shared their research during the “AI Horizons” webinar, “AI and the Workforce”…Read More

AI Horizons: AI and Machine Creativity

Researchers share their fearless attitude of an AI-integrated future during a webinar hosted by AI at Wharton. The webinar focused on “AI and Machine Creativity.”…Read More

Driving Innovation with Generative AI: Strategies and Execution

A person stands between two server racks, looking at a large digital hologram with interconnected lines and nodes, representing technology or data networks.

Events Driving Innovation with Generative AI: Strategies and Execution A pivotal conference hosted by AI at Wharton and The Mack Institute for Innovation Management, gathered over 75 thought leaders from diverse sectors in the Fall of 2023 at Wharton’s Philadelphia campus to unravel the complexities and possibilities inherent in…Read More

Generative AI Hits the Mainstream: Majority of Enterprise Leaders Adopt and Plan Increased Investments Next Year

Gen AI adoption has reached a tipping point

(Outlet: Harvard Business Review) Stefano Puntoni, AI at Wharton faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.…Read More

AI Horizons: AI and Wellbeing

Following the public release of ChatGPT in late 2022, Stack Overflow experienced a significant decline in daily visits by 1 million, indicating a 15% traffic reduction in four months, highlighting a shift towards automated answers and a social effect where users prefer AI-generated responses over human interaction, as discussed in the “AI Horizons” webinar series by AI at Wharton.…Read More