
Wharton Professor Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company. …Read More