MSI Marketing Analytics Conference 2023 Recap

Wharton AI & Analytics for Business (AIAB) and Analytics at Wharton (AAW) were thrilled to host the Marketing Science Institute’s annual industry-leading symposium for analytics leaders, data scientists, and top researchers on May 4-5, 2023 at the Wharton School of the University of Pennsylvania.

In this conference, attendees engaged with top academics and business leaders who are at the forefront in applying artificial intelligence and advanced analytics to address critical challenges facing marketing today:

• How can deep learning models analyze unstructured data to identify “interpretable spatial representations” of opportunities for innovation and patents, gaps in skillsets or strategic challenges?
• What is the role of micro and macro-influencers in targeting audiences and diffusing new products or ideas?
• As consumers turn to livestream shopping, how will AI assist dynamic customer interactions?
• How are companies using large language models such as ChatGPT to automate creative content and other marketing activities?
• Can incorporating theory on emotional response make “black box” predictive models more explainable and generalizable?
• What are best practices for measuring and managing customers’ digital experience across touchpoints and over time?
• How should behavioral scientists and data analysts collaborate to improve user experience with new technologies?

Catch up on all the conference had to offer below.