Ph.D. candidate Linnea Gandhi of the Wharton School and research assistant Anoushka Kiyawat discuss the development of their team’s innovative research tool.…Read More
Nudge Cartography: Building a map to navigate behavioral research
Updates
Consumer preferences and firm technology choice
(Published Paper) Pinar Yildirim and authors investigate how consumer brand and technology preferences may interact with the functionalities of technology-enabled shopping (TES) devices to determine the channel structure and market competition.…Read More
Meta’s Threads rollout proves Instagram is the company’s future
(Outlet: Yahoo! Finance) Pinar Yildirim, associate professor of marketing at the Wharton School, discusses Meta’s strategy to engage a younger, more engaged audience with the launch of Threads. …Read More
Kartik Hosanagar Answers Why Generative AI Matters
Discover the transformative power of Generative AI in Professor Kartik Hosanagar’s groundbreaking newsletter. Uncover the latest advancements, ethical considerations, and real-world applications shaping the future of artificial intelligence. Stay ahead of the curve and explore the limitless possibilities of generative models in art, literature, music, and more.…Read More
As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch
(Outlet: Wall Street Journal) Stefano Puntoni, Sebastian S. Kresge professor of marketing at the Wharton School, discusses the role of human labor in the face of advancing artificial intelligence and automation. …Read More
AI-Powered Writing: Recapping ChatGPT Workshop using ChatGPT
Learn how Analytics at Wharton leveraged ChatGPT, a powerful AI language model, to streamline the writing process and optimize recap content for a recent ChatGPT workshop.…Read More
AIAB Announces Intercorp as Corporate Partner
Wharton AI & Analytics for Business (AIAB) is pleased to announce it’s newest Corporate Partner, Intercorp, one of the most important Peruvian business groups and is committed to provide goods and services that are helping to create a better quality of life for Peru’s emerging middle-class families. …Read More
MSI Marketing Analytics Conference 2023 Recap
Wharton AI & Analytics for Business (AIAB) was thrilled to host the Marketing Science Institute’s annual industry-leading symposium for analytics leaders, data scientists, and top researchers on May 4-5 at the Wharton School of the University of Pennsylvania.…Read More
Rise of AI: Is Your Company Prepared for Generative AI?
There’s no need for business leaders to panic about the arrival of technology like generative AI. Wharton’s Rahul Kapoor explains why now is the time to develop new frameworks to manage the changes ahead.…Read More
Resilient Marketing – What’s Next in Growth
Wharton Professor Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company. …Read More