(Published Paper) Pinar Yildirim and authors investigate how consumer brand and technology preferences may interact with the functionalities of technology-enabled shopping (TES) devices to determine the channel structure and market competition.…Read More
(Outlet: Yahoo! Finance) Pinar Yildirim, associate professor of marketing at the Wharton School, discusses Meta’s strategy to engage a younger, more engaged audience with the launch of Threads. …Read More
Discover the transformative power of Generative AI in Professor Kartik Hosanagar’s groundbreaking newsletter. Uncover the latest advancements, ethical considerations, and real-world applications shaping the future of artificial intelligence. Stay ahead of the curve and explore the limitless possibilities of generative models in art, literature, music, and more.…Read More
(Outlet: Wall Street Journal) Stefano Puntoni, Sebastian S. Kresge professor of marketing at the Wharton School, discusses the role of human labor in the face of advancing artificial intelligence and automation. …Read More
Learn how Analytics at Wharton leveraged ChatGPT, a powerful AI language model, to streamline the writing process and optimize recap content for a recent ChatGPT workshop.…Read More
Wharton AI & Analytics for Business (AIAB) is pleased to announce it’s newest Corporate Partner, Intercorp, one of the most important Peruvian business groups and is committed to provide goods and services that are helping to create a better quality of life for Peru’s emerging middle-class families. …Read More
Wharton AI & Analytics for Business (AIAB) was thrilled to host the Marketing Science Institute’s annual industry-leading symposium for analytics leaders, data scientists, and top researchers on May 4-5 at the Wharton School of the University of Pennsylvania.…Read More
There’s no need for business leaders to panic about the arrival of technology like generative AI. Wharton’s Rahul Kapoor explains why now is the time to develop new frameworks to manage the changes ahead.…Read More
Wharton Professor Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave Reibstein, Wharton Professor of Marketing, Mukul Pandya, Former Editor-in-Chief of Knowledge@Wharton, Brian Gregg, Senior Partner at McKinsey & Company, and Eli Stein, Partner at McKinsey & Company. …Read More
Wharton’s Stefano Puntoni believes new technologies like generative AI can play a complementary role in human lives — as soon as we overcome our fear of it. His research explores the psychology behind that fear and its roots in human identity.…Read More
