(Outlet: MIT Sloan Management Review) Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at the Wharton School, discusses how consumers desire the practical advantages of smart products while retaining their autonomy and privacy.…Read More
(Published Paper) Christian Terwiesch on how Chat GPT performed on the final exam of a typical MBA core course, Operations Management…Read More
The article explores the intersection of business and brain science, with the Wharton Neuroscience Initiative at the University of Pennsylvania using neuroscience to understand decision-making, innovation, empathy, and brand loyalty. …Read More
(Published Paper) Barbara A. Mellers, Louise Lu, and John P. McCoy review the classic clinical versus statistical prediction debate as well as related modern work on humans versus algorithms.…Read More
(Published Paper) Lindsey Cameron and authors examine how individuals react to the sudden public moralization of their work and with what consequences…Read More
(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.…Read More
(Published Paper) Ryan Dew and authors explore the interplay between logo design and brand identity creation from a data-driven perspective…Read More
(Published Paper) Lindsey Cameron’s four-year qualitative study of workers in the largest sector in the on-demand economy (ridehailing) suggests an alternative to recruitment and socialization and more readily available mechanism of engagement—workplace games. …Read More
(Published Paper) Pinar Yildirim and authors study adoption and utilization of automation within firms of different organizational structures…Read More
