(Outlet: Knowledge at Wharton) New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to shop and their brand loyalty.…Read More
(Outlet: Macro Hive Conversations) Daniel Rock, an assistant professor of operations, information, and decisions at the Wharton School, joins Macro Hive Conversations With Bilal Hafeez to discuss the lasting impact on work practices after the COVID lockdowns, why productivity has been weak in recent decades, understanding digital goods and intangible assets, and much more.…Read More
(Outlet: Bloomberg) Ethan Mollick, Ralph J. Roberts Distinguished Faculty Scholar and Associate Professor of Management at the Wharton School, discusses building a company culture of trust and generative AI. …Read More
(Outlet: Forbes) According to a recent study conducted by Wharton professor Stefano Puntoni and consultancy GBK Collective, 81% of large-scale enterprise companies with annual revenues exceeding $50 million have set up in-house generative AI teams consisting of at least 10 members. These findings indicate that generative AI is not merely a fleeting trend akin to cryptocurrency or web3 hype cycles, as noted by Puntoni.…Read More
(Published Paper) Danaë Metaxa and authors propose the concept of sociotechnical auditing: auditing methods that evaluate algorithmic systems at the sociotechnical level, focusing on the interplay between algorithms and users as each impacts the other …Read More
(Published Paper) Pinar Yildirim and authors show theoretically that when high-quality, low-price counterfeits exist and are visibly indistinguishable from authentic products, the status-seeking wealthy may embrace a “less is more” purchasing strategy or what we refer to as the minimalist luxury strategy, to signal their status.…Read More
(Outlet: Harvard Business Review) In this article, Gizem Yalcin and Stefano Puntoni, AI at Wharton faculty co-director, emphasize the importance of understanding how interactions with AI and automated technologies impact people’s self-perception, as it can significantly influence various success factors such as sales, customer loyalty, employee satisfaction, and more.…Read More
(Outlet: Federation of American Scientists) Konrad Kording, Penn Integrates Knowledge (PIK) Professor, on measuring how neurons integrate their inputs and respond to them is key to understanding the impressive and complex behavior of humans and animals.…Read More
(Outlet: CBS News) Pinar Yildirim, associate professor of marketing and economics at the Wharton School, on the upsides and downsides of AI regulation. …Read More
(Published Paper) Barbara A. Mellers, John P. McCoy, and Philip E. Tetlock on quantifying uncertainty in hard-to-quantify domains, such as geopolitical forecasting…Read More
