Wharton’s Stefano Puntoni believes new technologies like generative AI can play a complementary role in human lives — as soon as we overcome our fear of it. His research explores the psychology behind that fear and its roots in human identity.…Read More
After decades of slow development, the growth of artificial intelligence is now in hyperdrive. Wharton’s Kartik Hosanagar explains how AI is changing human history, whether we’re ready or not.…Read More
Kartik Hosanagar co-authors article on ChatGPT and how it will impact search.…Read More
(Published Paper) Barbara A. Mellers, Louise Lu, and John P. McCoy review the classic clinical versus statistical prediction debate as well as related modern work on humans versus algorithms.…Read More
(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.…Read More
(Published Paper) Pinar Yildirim and authors study adoption and utilization of automation within firms of different organizational structures…Read More
By employing an online food ordering platform, this study demonstrates that consumers exhibit a greater inclination to opt for suggested items, particularly those associated with hedonistic enjoyment, when conducting their shopping through voice-based interactions as opposed to alternative modalities such as clicking or typing. The utilization of oral communication amplifies the perceived social aspect of the experience, thereby fostering compliant consumer behavior and, in turn, culminating in the acceptance of recommendations.…Read More
