The digital marketing landscape still resembles the Wild West in some ways. There aren’t a lot of hard and fast rules and the rules that do exist change with each new piece of published research. Marketers do their best to stay current and nimble but it’s easy to fall into comfortable habits that theoretically may work yet aren’t always the most strategic path forward.…Read More
The 2017 AI and Analytics for Business (AIAB) conference held on May 11 in Philadelphia demonstrated how customer analytics can drive value for organizations across all industries.…Read More
Speakers from Teradata, Electronic Arts, Microsoft, and our keynote Hilary Mason, gave us a sneak peek into their presentations for our upcoming conference on May 11.…Read More
AIAB’s annual conference, Successful Applications of Customer Analytics, is one month away. This year is no exception to our history of dynamic industry-facing events.…Read More
Shawndra Hill, a senior fellow at AI and Analytics for Business, likes to dig into the details. As someone who studies data mining, she looks for new ways to apply what she finds to solve business problems.…Read More
Hiring for analytics positions can be particularly challenging because analytics is a broad umbrella. It can serve many different purposes within the same organization.…Read More
At a recent event hosted by AIAB, an audience of industry practitioners heard presentations from professors across the University about how they are using data and analytics in their respective fields of research.…Read More
Most industries are rapidly shifting towards data and analytics as a core strategy. As a result, our students have recognized that the skills needed to be successful are changing.…Read More
It’s vital to pull yourself out of your normal routine to “sharpen the saw,” or in other words, keep your mind fresh and engaged.…Read More
In May 2016, AIAB launched an exciting Research Opportunity with Lincoln Financial Group. While researchers could submit to work on any facet of this data, the project is focused on predicting and exploring the lifetime value of financial advisors and agents.…Read More
