The Existing Power of Customer Lifetime Value

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It’s no secret that Pete Fader has been touting the power of CLV long before companies thought it was cool. To many companies, the idea of assigning a specific value to each individual customer is a bit outlandish. However, the actionable insights available from such a practice are invaluable to any organization.Read More

2015 AIAB Buxton Data Challenge Recap

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Buxton, a leading customer analytics provider, and AI and Analytics for Business (AIAB) at the University of Pennsylvania, partnered again to offer the Buxton Challenge, a student case study competition on the use of analytics for retail site selection. The final judging for this year’s challenge took place on October 16.Read More

Making Customer Analytics Actionable

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At AIAB’s annual conference in Philadelphia (May 2015), Bill Franks and Dave Hastings of Netflix spoke about how analytics has shaped the company and its investments. Dave Hastings illustrated just how much analysis went into the process of launching an original series.Read More

Working with AIAB: Real-world Experience

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Before taking AIAB’s SQL Bootcamp last semester, I had only a very rudimentary understanding of programming and database theory. In particular, despite concentrating in Statistics and Actuarial Science at Wharton, I had very little experience in working with “Big Data,” as professors tend to hand students neat datasets on a silver platter.Read More

Bazaarvoice Data Has Been Awarded

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On April 24, 2015 AIAB kicked-off a new Research Opportunity with Bazaarvoice, one of America’s largest social marketing companies specializing in user-generated product reviews. After reviewing all the submitted proposals, we’re pleased to announce that data has been awarded to the following research teams!Read More