Announcing AIABs First Partnership with Law Firm, Reed Smith

Four people are standing together, smiling, in front of banners for the Wharton University of Pennsylvania Customer Analytics Initiative. They are dressed in business attire.

Philadelphia, PA — AI and Analytics for Business (AIAB), a part of the Wharton School of the University of Pennsylvania, announced a partnership with the international law firm, Reed Smith LLP. The partnership hopes to bring forth innovative and sophisticated methods that will help solve critical business challenges while allowing AIAB and the Wharton School to incorporate new datasets into student programming.Read More

Holiday Shopping and Retail Analytics

Text "Wharton Customer Analyticast" in red and blue on a background with light blue dots and red rings.

In this episode of the Wharton Customer Analyticast, Wharton Marketing Professor, Marketing Department Chair, and AIAB Co-Director Eric Bradlow discuss retail analytics and the holiday shopping season with Former Wharton Dean, Marketing Professor, and Director of the Baker Retailing Center, Tom Robertson.Read More