Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior.…Read More
Lessons Learned from Pivoting in the Face of the Pandemic
Updates
Recalibrating Your Customer Analytics Strategy
Businesses must adapt their approach to analytics and AI to factor in post-pandemic buying behavior.…Read More
Realizing the Potential of Visual Artificial Intelligence
In this pandemic world, advances in the use of visual media are helping firms to interact with their customers in new ways.…Read More
Leveraging Analytics Today and Tomorrow: Test and Learn
The pandemic has left many companies with mountains of historical customer data that can no longer effectively help them move forward.…Read More
AI and Analytics for Business Announces Partnership with Lidl US
AI and Analytics for Business announced today that it will partner with Lidl US, a national grocer recently ranked the fastest growing retailer in the United States.…Read More
AIAB Newsletter – Fall 2020
AIAB is excited to share its new quarterly newsletter. Here you’ll find the latest AIAB news, upcoming programs, engagement opportunities, and thought leadership.…Read More
AIAB Alumni & Student Spotlight – Fall 2020
It is only through the expertise and dedication of our community that AIAB can deliver real business value to our partners and create thought leadership for the business world and beyond. As a token of our appreciation, we are spotlighting the students and alumni who make AIAB the preeminent research center that it is.…Read More
Making platforms work: relationship labor and the management of publics
(Published Paper) Benjamin Shestakofsky and co-author describe the relationship labor that is systematically excised from many platforms’ accounts of what they do and missing from much of the scholarship on platform governance…Read More
Voice Analytics and Artificial Intelligence: Future Directions for a post-COVID world
As the adoption of IoT and voice-enabled technology has become mainstream, we see a post-COVID world of innovation in voice technology products and analytics.…Read More
Raghu Iyengar on Wharton Business Daily’s Marketing Roundup
Raghu Iyengar, Professor of Marketing at Wharton and Faculty Director of AI and Analytics for Business, joins host Dan Loney on Wharton Business Daily to discuss the latest marketing, retail and customer experience news and trends in the COVID era.…Read More