The Sims, FIFA, Battlefield, Need for Speed, Star Wars: Millions of players worldwide enjoy video games like these on a variety of electronic devices. Few stop to think (unless they happen to work in the gaming industry) about the treasure-trove of customer data that is accumulated behind the scenes. …Read More
Companies that embrace mistakes in developing a data-first strategy set themselves up for long-term success. Neil Hoyne, Chief Measurement Evangelist at Google and AI and Analytics for Business Senior Fellow offers a fresh look at analytics.…Read More
The business of moving goods from their point of origin to their final destination anywhere on Earth is no small task, and the risks seem to be growing. As the COVID-19 pandemic is making painfully clear, in this time of crisis, there are several challenges associated with providing caregivers with basic tools and remedies, which we all take for granted.…Read More
In the roughly three decades since Jamie Moldafsky WG’89 graduated from Wharton, she has established herself as a savvy brand marketer with positions at Whirlpool, Charles Schwab, and more.…Read More
Raghu Iyengar joined Wharton Business Daily for last week’s Marketing Roundup to discuss how the coronavirus has impacted marketing for the upcoming Olympics and the cruise line industry. They also touch upon AI, GDPR, and the marketing skills gap.…Read More
Comcast is the latest company to jump into the streaming world with the launch of NBC’s new Peacock streaming service, which will be available in July 2020. Faculty Director of the AI and Analytics for Business Raghu Iyengar joins Dan Loney to talk about this complex market, the challenges that come with continually creating fresh, new content, and the future of TV programming.…Read More
The researchers identify four challenges in using data science for human resource (HR) management tasks: the complexity of HR phenomena, constraints imposed by small data sets, fairness, ethical, and legal constraints, and possible adverse employee reactions to management decisions via data-based algorithms. They propose practical responses to these challenges that would be economically efficient and socially appropriate.…Read More
According to McKinsey, organizations that leverage the behavioral insights that their data reveals about customers outperform peers by 85 percent in sales growth and over 25 percent in gross margin.…Read More
AI and Analytics for Business (AIAB) is pleased to announce that the Barnes Foundation has signed on for another data analytics project with The Wharton School. This fall they will partner with the Wharton Analytics Fellows (WAF) to gain deeper insights into the relationship between visitorship and geographic distribution.…Read More
A personal experience with the tedium and bureaucracy of health care stands as a metaphor for John Whang, who is leading a new research study by Johnson & Johnson into early detection of a potentially deadly heart condition known as atrial fibrillation.…Read More
