(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.…Read More
(Published Paper) Ryan Dew and authors explore the interplay between logo design and brand identity creation from a data-driven perspective…Read More
(Published Paper) Lindsey Cameron’s four-year qualitative study of workers in the largest sector in the on-demand economy (ridehailing) suggests an alternative to recruitment and socialization and more readily available mechanism of engagement—workplace games. …Read More
(Published Paper) Pinar Yildirim and authors study adoption and utilization of automation within firms of different organizational structures…Read More
(Published Paper) Benjamin Shestakofsky and co-author describe the relationship labor that is systematically excised from many platforms’ accounts of what they do and missing from much of the scholarship on platform governance…Read More
The researchers identify four challenges in using data science for human resource (HR) management tasks: the complexity of HR phenomena, constraints imposed by small data sets, fairness, ethical, and legal constraints, and possible adverse employee reactions to management decisions via data-based algorithms. They propose practical responses to these challenges that would be economically efficient and socially appropriate.…Read More
(Outlet: Fast Company) Kartik Hosanagar, AI at Wharton faculty co-director, authors a piece on Michael Kearns, a prominent machine learning researcher, who has emphasized the need for an “algorithmic bill of rights” to address the bias in algorithms used in socially sensitive applications.…Read More
Prior episodes of automation have led to economic growth and also to many changes in the workplace. We expect the same from artificial intelligence (AI). We provide a method that links advances in AI to occupational abilities, and then aggregates from these abilities to the occupation level.…Read More
