Explore how a study by Wharton Professors Robert J. Meyer and Gideon Nave reveals the captivating power of ephemeral content, underscoring its potential to deepen engagement in our fast-paced, information-saturated world.…Read More
Explore how a study by Wharton Professors Robert J. Meyer and Gideon Nave reveals the captivating power of ephemeral content, underscoring its potential to deepen engagement in our fast-paced, information-saturated world.…Read More
Wharton Webinar Series AI Horizons AI and Innovation Generative artificial intelligence has a quantity-over-quality problem. One of the biggest challenges in using large language models like ChatGPT is precision. “Why do you need to buy the whole candy store if you just need a lollipop,” said Daniel Ringel, marketing professor…Read More 
(Outlet: Technicall.ly) Wharton Human-AI Research’s themed webinars offer the business community a place to learn about the latest developments across the AI spectrum.…Read More
(Outlet: GBK Collective, Modern Customer Podcast) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.…Read More
Curious about the impact of algorithmic management on workplace dynamics? In a recent study, Stefano Puntoni, faculty co-director of Wharton Human-AI Research, and co-authors reveal how algorithms affect employee behavior and collaboration with surprising findings. Spoiler: it’s not just about productivity!…Read More
Wharton Webinar Series AI Horizons AI and the Workforce When deployed correctly, generative artificial intelligence can help employees become more innovative, free them from mundane tasks, and improve their communication skills. That’s the message from three scholars who shared their research during the “AI Horizons” webinar, “AI and the Workforce”…Read More 
Researchers share their fearless attitude of an AI-integrated future during a webinar hosted by Wharton Human-AI Research. The webinar focused on “AI and Machine Creativity.”…Read More
Events Driving Innovation with Generative AI: Strategies and Execution A pivotal conference hosted by Wharton Human-AI Research and The Mack Institute for Innovation Management, gathered over 75 thought leaders from diverse sectors in the Fall of 2023 at Wharton’s Philadelphia campus to unravel the complexities and possibilities inherent in…Read More 
(Outlet: Harvard Business Review) Stefano Puntoni, Wharton Human-AI Research faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.…Read More
