Creativity & Innovation Archives

The Smartphone Confession Booth: Why We Share More on Our Phones

An illustration of a smartphone in the center of a cityscape, with app icons on its screen radiating connections to surrounding buildings, symbolizing digital connectivity and integration.

The Smartphone Confession Booth: Why We Share More on Our Phones: A study by Wharton professors Shiri Melumad and Robert Meyer reveals a fascinating truth: we tend to be more self-disclosing when using our phones compared to traditional computers.…Read More

Will Large Language Models Really Change How Work Is Done?

A group of diverse individuals in business attire stand on a circular platform, each holding a glowing blue device. The setting is futuristic with ambient lighting.

Explore how a study by Wharton Professors Robert J. Meyer and Gideon Nave reveals the captivating power of ephemeral content, underscoring its potential to deepen engagement in our fast-paced, information-saturated world.…Read More

The Disappearing Act: How Ephemeral Content Captures Our Attention in an Information-Overflowed World

Wharton created a free series for entrepreneurs to learn about gen AI

A person stands giving a presentation in front of a large screen showing a slide titled "Business and Generative AI" at Wharton San Francisco on September 8, 2023.

(Outlet: Technicall.ly) Wharton Human-AI Research’s themed webinars offer the business community a place to learn about the latest developments across the AI spectrum.…Read More

Generative AI’s Impact on Customer Experience and Decision-making

A person with glasses and short hair is in a portrait. Text above reads "Stefano Puntoni" and below reads "The Modern Customer Podcast." The background is a gradient from beige to blue.

(Outlet: GBK Collective, Modern Customer Podcast) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.…Read More

AI Horizons: AI and Machine Creativity

Researchers share their fearless attitude of an AI-integrated future during a webinar hosted by Wharton Human-AI Research. The webinar focused on “AI and Machine Creativity.”…Read More

Driving Innovation with Generative AI: Strategies and Execution

A person stands between two server racks, looking at a large digital hologram with interconnected lines and nodes, representing technology or data networks.

Events Driving Innovation with Generative AI: Strategies and Execution A pivotal conference hosted by Wharton Human-AI Research and The Mack Institute for Innovation Management, gathered over 75 thought leaders from diverse sectors in the Fall of 2023 at Wharton’s Philadelphia campus to unravel the complexities and possibilities inherent in…Read More

5 Ways Marketing and Sales Leaders Can Embrace GenAI

(Outlet: Harvard Business Review) Stefano Puntoni, Wharton Human-AI Research faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.…Read More

AI in Focus: How Is AI Affecting Innovation Management?

Two people examining a 3D printed object, with a 3D printer in the background. The text "AI in Focus" is overlaid at the bottom.

Wharton’s Christian Terwiesch and Valery Yakubovich join Eric Bradlow, vice dean of Analytics at Wharton, to discuss AI’s influence on innovation management, from risk assessment and strategy to organization and value capture. How can businesses use AI to ideate and better meet customer needs? This interview is part of a special 10-part series called “AI in Focus.”…Read More

AI in Focus: How Is AI Changing the Auto Industry?

A person analyzing automotive design data on dual monitors, featuring a car model and graphs. The image promotes "AI in Focus."

Wharton professor John Paul MacDuffie joins Eric Bradlow, vice dean of Analytics at Wharton, to discuss AI’s impact on the auto industry, including the latest frictions between automotive and tech companies, potential for open source software, and more. This interview is part of a special 10-part series called “AI in Focus.”…Read More