The Smartphone Confession Booth: Why We Share More on Our Phones: A study by Wharton professors Shiri Melumad and Robert Meyer reveals a fascinating truth: we tend to be more self-disclosing when using our phones compared to traditional computers.…Read More
Explore how a study by Wharton Professors Robert J. Meyer and Gideon Nave reveals the captivating power of ephemeral content, underscoring its potential to deepen engagement in our fast-paced, information-saturated world.…Read More
Explore how a study by Wharton Professors Robert J. Meyer and Gideon Nave reveals the captivating power of ephemeral content, underscoring its potential to deepen engagement in our fast-paced, information-saturated world.…Read More
(Outlet: Technicall.ly) AI at Wharton’s themed webinars offer the business community a place to learn about the latest developments across the AI spectrum.…Read More
(Outlet: GBK Collective, Modern Customer Podcast) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.…Read More
Researchers share their fearless attitude of an AI-integrated future during a webinar hosted by AI at Wharton. The webinar focused on “AI and Machine Creativity.”…Read More
Events Driving Innovation with Generative AI: Strategies and Execution A pivotal conference hosted by AI at Wharton and The Mack Institute for Innovation Management, gathered over 75 thought leaders from diverse sectors in the Fall of 2023 at Wharton’s Philadelphia campus to unravel the complexities and possibilities inherent in…Read More 
(Outlet: Harvard Business Review) Stefano Puntoni, AI at Wharton faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.…Read More
Wharton’s Christian Terwiesch and Valery Yakubovich join Eric Bradlow, vice dean of Analytics at Wharton, to discuss AI’s influence on innovation management, from risk assessment and strategy to organization and value capture. How can businesses use AI to ideate and better meet customer needs? This interview is part of a special 10-part series called “AI in Focus.”…Read More
Wharton professor John Paul MacDuffie joins Eric Bradlow, vice dean of Analytics at Wharton, to discuss AI’s impact on the auto industry, including the latest frictions between automotive and tech companies, potential for open source software, and more. This interview is part of a special 10-part series called “AI in Focus.”…Read More
