Business Solutions Archives

AI at Wharton & Informatica Symposium – AI and Data Readiness for Digital Transformation

Promotional graphic for an AI working session at Wharton, University of Pennsylvania, in collaboration with Informatica, scheduled for June 6, 2024.

AI at Wharton and Informatica, an AI-powered enterprise cloud data management platform, are joining forces for a working session on AI and Data Readiness for Digital Transformation on Thursday, June 6th. Taking place on the Wharton School’s campus, this collaborative event will bring Chief Data Officers from across industries together with AI at Wharton’s trailblazing faculty to foster collaboration and exchange ideas, with an eye toward unlocking the power of data and AI to prepare organizations for tomorrow’s marketplace challenges and opportunities.…Read More

Wharton created a free series for entrepreneurs to learn about gen AI

A person stands giving a presentation in front of a large screen showing a slide titled "Business and Generative AI" at Wharton San Francisco on September 8, 2023.

(Outlet: Technicall.ly) AI at Wharton’s themed webinars offer the business community a place to learn about the latest developments across the AI spectrum.…Read More

Generative AI’s Impact on Customer Experience and Decision-making

A person with glasses and short hair is in a portrait. Text above reads "Stefano Puntoni" and below reads "The Modern Customer Podcast." The background is a gradient from beige to blue.

(Outlet: GBK Collective, Modern Customer Podcast) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.…Read More

How Algorithmic Management Affects Employee Helpfulness

A person standing in front of a digital art installation featuring a dynamic display of swirling white particles against a dark background.

Curious about the impact of algorithmic management on workplace dynamics? In a recent study, Stefano Puntoni, faculty co-director of AI at Wharton, and co-authors reveal how algorithms affect employee behavior and collaboration with surprising findings. Spoiler: it’s not just about productivity!…Read More

Generative AI Hits the Mainstream: Majority of Enterprise Leaders Adopt and Plan Increased Investments Next Year

Gen AI adoption has reached a tipping point

(Outlet: Harvard Business Review) Stefano Puntoni, AI at Wharton faculty co-director, discusses the transformative potential of generative AI in marketing, shedding light on findings from a recent survey of 600 business leaders in large U.S.-based companies.…Read More

5 Ways Marketing and Sales Leaders Can Embrace GenAI

What’s on Your Alexa Shopping List? How Retailers Can Win With Voice-assist Technology

Black woman connecting phone to her virtual assistant smart speaker

(Outlet: Knowledge at Wharton) New marketing research from Wharton’s Pinar Yildirim and John Zhang examines the interplay between how consumers use technology to shop and their brand loyalty.…Read More

Daniel Rock on How AI Will Reshape Economies

Macro Hive Conversations With Bilal Hafeez

(Outlet: Macro Hive Conversations) Daniel Rock, an assistant professor of operations, information, and decisions at the Wharton School, joins Macro Hive Conversations With Bilal Hafeez to discuss the lasting impact on work practices after the COVID lockdowns, why productivity has been weak in recent decades, understanding digital goods and intangible assets, and much more.…Read More

Less is more: A theory of minimalist luxury

(Published Paper) Pinar Yildirim and authors show theoretically that when high-quality, low-price counterfeits exist and are visibly indistinguishable from authentic products, the status-seeking wealthy may embrace a “less is more” purchasing strategy or what we refer to as the minimalist luxury strategy, to signal their status.…Read More

Will Threads kill X? Experts weigh in.

(Outlet: 6ABC Action News) Pinar Yildirim, associate professor of marketing and economics at the Wharton School, discusses Meta’s Threads’ competitive advantage over Twitter (X). …Read More