AI at Wharton

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Smart Product Breakthroughs Depend on Customer Control

Abstract collage of a person with yellow circuit-like lines connecting to a brain above. They hold a bowl and gesture toward a raw chicken, suggesting a mix of technology and cooking themes.

(Outlet: MIT Sloan Management Review) Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at the Wharton School, discusses how consumers desire the practical advantages of smart products while retaining their autonomy and privacy.

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