Wharton AI & Analytics for Business


AIAB Announces Petco as Newest Corporate Partner

March 14, 2023

Wharton AI & Analytics for Business (AIAB) welcomes Petco as its newest corporate partner.

“We are thrilled to welcome Petco as our newest Corporate Partner. In our first project together, we are working with the Petco Customer Analytics team on how to motivate customers to come back into the brick and mortar stores and where to invest in customer retention,  basically a customer-centric problem. The students will gain first hand experience of working with a customer centric agile retailer and I know Petco will benefit from the innovation of the student data and analytics exploration ,” says Mary Purk, Executive Director of AI & Analytics for Business.

Petco is an industry leading health and wellness company focused on improving the lives of pets, pet parents and their partners. AIAB will be engaging in two student-run projects with Petco during the two-year partnership with Wharton AIAB. The focus on the first project is to understand what drives in-store transactions and frequency of purchases among Petco customers.

The renowned corporate partner program at AIAB provides Petco with the opportunity to engage with faculty, staff, and students to tackle business analytics problems, engage in research and thought leadership, and prepare the next generation of data-driven decision makers. This spring, Petco will participate in the Analytics Accelerator, AIAB’s flagship program, where a team of students from Penn and Wharton will identify what levers of the business model Petco should invest more money in to increase and maintain retention of customers.

“We’re excited to partner with Wharton’s prestigious AI & Analytics program to mutually solve some of the most interesting use cases facing us today. The customer analytics team is on a data driven mission to inspire and lead pet parents through a world class personalized health & wellness experience. The fresh perspectives that the talented students at Wharton will bring to the table will be invaluable ” – Rakesh Srinivasan, CDAO and Head of Consumer Tech at Petco.


About AI & Analytics for Business

Wharton AI & Analytics for Business is the preeminent academic research center focusing on providing tomorrow’s business leaders with the understanding of where and how to apply AI and analytics to transform and innovate business enterprises.  AIAB’s research applies artificial intelligence and advanced analytics to transform and innovate business enterprises and support AI applications within academic disciplines that include human-AI collaboration.

About Petco

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we’ve been trailblazing new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that deepen the pet-pet parent bond. We operate more than 1,500 Petco locations across the U.S., Mexico and Puerto Rico, including a growing network of more than 100 in-store veterinary hospitals, and offer a complete online resource for pet health and wellness at petco.com and on the Petco app.