Bill Franks, Chief Analytics Officer for Teradata (also one of our great speakers from AIAB’s Successful Applications of Customer Analytics conference), wrote a follow-up note to the self-termed downer” article he posted last month on how random attribution methods could produce the same aggregate results as more sophisticated ones that sought to tease out credit for the many individual touch points on the path to purchase.…Read More
Baker Retailing Center’s Linda Shein and AIAB’s Colleen O’Neill will be discussing retail and analytics on Sirius Business Radio Powered by The Wharton School.…Read More
AIAB’s Colleen O’Neill and M. Foley will be speaking with guests about their conference presentations, along with more informal talk on applied analytics and getting things done in different business contexts.…Read More
Last month, Wharton announced it will offer a Business Foundations Specialization series through Coursera, combining the School’s highly successful four-course Foundation Series with a Capstone Project that allows participants to apply their knowledge to real-world business problems.…Read More
Wharton Magazine has a great roundup of the Wharton Data and Analytics Club (WDAC) data visualization hackathon. Organizer and MBA student, Isabelle Park, reviews the importance of communicating findings to different stakeholders and how she built this into the Hackathon WDAC hosted on February 27.…Read More
New speakers confirmed. Hear case studies from Google, Netflix, Teradata Corporation, Jamba Juice, Buxton, Nielsen, Cablevision, USAA, and MLB.com. April 30, Philadelphia.…Read More
On Tuesday, February 24, Mark Pincus (W’88), founder of Superlabs and Zynga held a Leadership Lecture co-sponsored with AI and Analytics for Business (AIAB) in Philadelphia with over 200 students in attendance.…Read More
Making Big Data Small Data. In an interview with Jonathan Lerner of Wharton’s Data & Analytics Club, AIAB’s Eric Bradlow discusses data compression, how it makes for a better (and more creative) approach to analysis, and how it may be the future given privacy concerns.…Read More
If you’ve ever spent a weekend binge-watching a season of “Breaking Bad” or some other series on streaming video, you can take comfort in the fact that you’re certainly not alone. …Read More
According to Fader, Barnes & Noble’s turning point will be in recognizing who its competition actually is. “If they want to be top of the mind when it’s time to go out of the house or the dorm and study, there is a lot of promise there,” he said.…Read More
