It’s no secret that Pete Fader has been touting the power of CLV long before companies thought it was cool. To many companies, the idea of assigning a specific value to each individual customer is a bit outlandish. However, the actionable insights available from such a practice are invaluable to any organization.…Read More
In November, Lucinda Duncalfe spoke to students about the challenges and successes of running a data-driven business. She explained how they leverage rich customer data from various sources (including cookies, device information, and behavioral data) to deliver a customized platform to their clients.…Read More
Buxton, a leading customer analytics provider, and AI and Analytics for Business (AIAB) at the University of Pennsylvania, partnered again to offer the Buxton Challenge, a student case study competition on the use of analytics for retail site selection. The final judging for this year’s challenge took place on October 16.…Read More
A couple of weeks ago I was fortunate enough to join my MBA classmates, Neil Assur and Greg Caiola, and Wharton undergraduate, Rich Durham, on a student panel for employers that were participating in the Wharton Business Analytics Career Expo.…Read More
At AIAB’s annual conference in Philadelphia (May 2015), Bill Franks and Dave Hastings of Netflix spoke about how analytics has shaped the company and its investments. Dave Hastings illustrated just how much analysis went into the process of launching an original series.…Read More
Before taking AIAB’s SQL Bootcamp last semester, I had only a very rudimentary understanding of programming and database theory. In particular, despite concentrating in Statistics and Actuarial Science at Wharton, I had very little experience in working with “Big Data,” as professors tend to hand students neat datasets on a silver platter.…Read More
Today, Wharton Online Learning launched a brand new Business Analytics Specialization on the online education platform, Coursera.…Read More
Yuping Liu-Thompkins and Anh Dang’s proposal specifically looks at how emotions embedded in reviews affect consumers and how that may change depending on where the consumer is along the purchase path.…Read More
On April 24, 2015 AIAB kicked-off a new Research Opportunity with Bazaarvoice, one of America’s largest social marketing companies specializing in user-generated product reviews. After reviewing all the submitted proposals, we’re pleased to announce that data has been awarded to the following research teams!…Read More
Diny Hurwitz and Matt Horton co-presented What Are the Best Indicators of a Baseball Season Seat Holder Renewing Their Season Seats? Since we had so many questions left over, Diny agreed to answer some more!…Read More
