(Outlet: Yahoo! Finance) Pinar Yildirim, associate professor of marketing at the Wharton School, discusses Meta’s strategy to engage a younger, more engaged audience with the launch of Threads. …Read More
(Outlet: MIT Sloan Management Review) Stefano Puntoni, Sebastian S. Kresge Professor of Marketing at the Wharton School, discusses how consumers desire the practical advantages of smart products while retaining their autonomy and privacy.…Read More
(Published Paper) Language is an integral part of marketing. Consumers share word of mouth, salespeople pitch services, and advertisements try to persuade. Further, small differences in wording can have a big impact. This paper provides an introduction to the main approaches to automated textual analysis and how researchers can use them to extract marketing insight.…Read More
