Meta’s Threads rollout proves Instagram is the company’s future
![yahoo-threads Mobile device with Threads](https://ai.wharton.upenn.edu/wp-content/uploads/2023/11/yahoo-threads.png)
(Outlet: Yahoo! Finance) Pinar Yildirim, associate professor of marketing at the Wharton School, discusses Meta’s strategy to engage a younger, more engaged audience with the launch of Threads.