Wharton Human-AI Research

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Generative AI’s Impact on Customer Experience and Decision-making

A person with glasses and short hair is in a portrait. Text above reads "Stefano Puntoni" and below reads "The Modern Customer Podcast." The background is a gradient from beige to blue.

(Outlet: GBK Collective, Modern Customer Podcast) Professor Stefano Puntoni shared his excitement on the potential of AI in the customer experience realm to personalize interactions, streamline processes, and boost customer satisfaction.