Events

Business & Generative AI Workshop
Sponsored by AI at Wharton
September 8, 2023

Wharton San Francisco
2 Harrison St., San Francisco, CA 94105

On September 8, AI at Wharton faculty, plus researchers, industry professionals, and academics joined together for an engaging workshop that explored the transformative role of generative AI on business models, industries, and global economies. The conference provided for thought leaders to exchange ideas and envision the future possibilities of this nascent technology.

Agenda

Session 1A: Innovation and Productivity Session 1B: User-Generated Content Platforms
  • The Impact of Generative AI on Software Development (Fangchen Song, Texas McCombs School of Business)
  • Economic Impacts of Adopting Generative AI: A Multi-Platform Analysis (Hongxian Huang)
  • Can Banning ChatGPT Save User-Generated Q&A Platforms? (Jinyang Zheng)
  • The Impacts of the AIGC Ban on Q&A Communities: Evidence from Stack Exchange (Qinglai He)
Session 2A: Labor Markets Session 2B: Marketing
  • How Much Should We Trust LLM Results for Marketing Research? (Liying Qiu)
  • GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models (Sam Manning, OpenResearch)
Session 3A: Generative AI and Creativity Session 3B: Search and Business Models
  • Comparing Traditional and LLM-based Search for Consumer Choice: A Randomized Experiment (David Rothschild, Microsoft Research)
  • Price Generative AI or Keep It Free? (Manmohan Aseri, University of Pittsburgh)
  • The Web’s Great Conversation: Unveiling the Secrets of Chat-Based Search Engines (Lijia Ma, University of Washington)
Session 4A: Visual Design and Marketing Session 4B: User Behavior and Social Implications
  • Unbiased Bias in Generative AI (Mi Zhou)
  • AI and Organizational Diversity: Experimental Evidence (Nick Otis)
Poster session:

A New Index Measuring Occupational Exposure to Artificial Intelligence (Yuanyang Liu)

SmartRD: Leveraging GPT Prompting Strategies for Reasoning and Decision – The Case of Smart Contract Vulnerability Assessment (Alex Zheng)

Fine-Tuning Large Language Models for Knowledge-Intensive Tasks: Best Practices and Strategies (Jie Zheng)

Poster session:

How Generative AI-enabled Product Descriptions Improve Sales Performance: Evidence from a Quasi-Experiment at a Brazilian Supermarket Chain (Alysson De Oliveira Silveira)

MarkLLM: Marketing Techniques with LLMs (Saketh Reddy Karra)

Building a Better Email Promotion: ChatGPT and Double Machine Learning (James C. Reeder, III)

Novelty Effects in Generative AI Based Virtual Livestreamers in Livestream Shopping (Si Xie)

Session Recordings

Sida Peng

Principal Researcher, Office of Chief Economist, Microsoft

The Impact of Generative AI on Software Development

Fangchen Song

Research Assistant, Texas McCombs School of Business, University of Texas at Austin

Economic Impacts of Adopting Generative AI: A Multi-Platform Analysis

Hongxian Huang

PhD Student, Stern School of Business, New York University

Zhaoqi “ZQ” Cheng

PhD Candidate, Questrom School of Business, Boston University

Gordon Burtch

Associate Professor, Questrom School of Business, Boston University

Léonard Boussioux

Assistant Professor, Foster School of Business, University of Washington

Can Banning ChatGPT Save User-Generated Q&A Platforms?

Jinyang Zheng

Assistant Professor, Daniels School of Management, Purdue University

Cedric Xingchen Xu

Doctoral Researcher, Foster School of Business, University of Washington

Oren Reshef

Assistant Professor, Olin Business School, Washington University St. Louis

Emma Wiles

PhD Student, Massachusetts Institute of Technology

How Much Should We Trust LLM Results for Marketing Research?

Liying Qiu

PhD Student, Tepper School of Business, Carnegie Mellon University

Martin Reisenbichler

Research Associate, University of Hamburg

Daniel Ringel

Assistant Professor, Kenan-Flagler Business School, UNC Chapel Hill

Dokyun Lee

Associate Professor, Questrom School of Business, Boston University

Xueming Luo

Professor of Marketing, Fox School of Business, Temple University

Zsolt Katona

Faculty Director, Fisher Center for Business Analytics, Haas School, University of California, Berkeley

Rayna Xu

Assistant Professor, Farmer School of Business, Miami University

Price Generative AI or Keep it Free?

Manmohan Aseri

Assistant Professor, Joseph M. Katz Graduate School of Business, University of Pittsburgh

Yannick Exner

Doctoral Researcher, TUM School of Management (Munich)

Ankit Sisodia

Assistant Professor, Purdue University

Julian De Freitas

Assistant Professor, Harvard School of Business

Weiguang Wang

Assistant Professor, Simon School of Business, University of Rochester

Questions? Email aiwharton@wharton.upenn.edu