One of the highlights of my work with AIAB is bringing companies together to speak candidly about their experiences implementing customer analytics and managing talent development to sustain momentum. AIAB’s major research projects often take the limelight, but I equally enjoy the intimate, cross-industry settings we can carve out to hear the latest and greatest from practitioners.…Read More
Consumers today often belong to a host of retailer ‘loyalty programs,’ earning redeemable points when they spend. In many cases, there is no extra reward for building up a high balance of points in your account. So why do so many people stockpile their points? …Read More
This summer, members of the AIAB staff and co-director Pete Fader abandoned our Philadelphia offices and invaded California. The mission: to host five events in three days. Our expedition started with a Research Symposium at the Wharton San Francisco campus and ended in Los Angeles at the American Apparel factory.…Read More
AI and Analytics for Business (AIAB) and Deloitte Analytics have independently partnered with hundreds of companies and students who seek to leverage customer analytics for a lasting competitive advantage, and even transform or disrupt entire industries.…Read More
Our audience had so many questions for our speakers that we needed more answers! So we’ve followed up with our presenters and asked them to on the questions we still had queued up in Pigeonhole.…Read More
The University recently held its 259th Commencement and that means there’s a new pool of MBA’s ready to take on the job market. AIAB’s Co-Director, Eric Bradlow, spoke with Sarah Mahoney from Marketing Daily about new channels in the job market and what expectations Wharton graduates have for the current scene.…Read More
Bill Franks, Chief Analytics Officer for Teradata (also one of our great speakers from AIAB’s Successful Applications of Customer Analytics conference), wrote a follow-up note to the self-termed downer” article he posted last month on how random attribution methods could produce the same aggregate results as more sophisticated ones that sought to tease out credit for the many individual touch points on the path to purchase.…Read More
Baker Retailing Center’s Linda Shein and AIAB’s Colleen O’Neill will be discussing retail and analytics on Sirius Business Radio Powered by The Wharton School.…Read More
AIAB’s Colleen O’Neill and M. Foley will be speaking with guests about their conference presentations, along with more informal talk on applied analytics and getting things done in different business contexts.…Read More
Last month, Wharton announced it will offer a Business Foundations Specialization series through Coursera, combining the School’s highly successful four-course Foundation Series with a Capstone Project that allows participants to apply their knowledge to real-world business problems.…Read More
