In March, AIAB launched a new project with data from a major sports video game. The data covers a three-year period, including annual releases of new versions, and purchases of additional game features during that time.…Read More
AI and Analytics for Business (AIAB) conference held on April 29 in Philadelphia showcased how data and analytics is vital to every organization and industry. Analytics leaders from such varied companies as American Apparel, Comcast Spectacor, Google, The Michael J. Fox Foundation, and Microsoft shared detailed insights on how to maximize sales, customer retention, and returns on marketing investments with the well-informed use of analytics.…Read More
There are a few questions any incoming MBA student needs to be prepared to answer. Besides hometown and undergraduate university, most introductory conversations with MBAs end up containing two core questions.…Read More
When I first started working as a Research Assistant for AI and Analytics for Business (AIAB), I had no idea what I was getting myself into. At the time, I needed an extra work-study position and when I saw a Wharton research center – and an analytics center, at that — was looking for students to hire, I did not hesitate to interview.…Read More
AI and Analytics for Business, together with Teradata, co-sponsored an event that gathered an intimate crowd of high-level industry practitioners to discuss why smarter, smaller datasets should be one of the highest priorities behind a company’s customer analytics best practices.…Read More
I recently had the pleasure of speaking on a few panels about analytics to my fellow MBA students and alumni, as well as many Penn undergrads. After these talks, I’ve been asked for my advice on what the best resources are for someone coming from the business world (i.e., non-technical) who wants to develop the skills to become an effective data scientist.…Read More
AIAB Co-Directors Eric Bradlow and Pete Fader with Teradata’s Chief Analytics Officer, Bill Franks presented different ways that an organization can wisely collect and leverage customer data that will lead to unprecedented insights.…Read More
AIAB Co-Directors Pete Fader and Eric Bradlow sat down to talk about the 2016 annual conference, “Successful Applications of Customer Analytics.”…Read More
It’s no secret that Pete Fader has been touting the power of CLV long before companies thought it was cool. To many companies, the idea of assigning a specific value to each individual customer is a bit outlandish. However, the actionable insights available from such a practice are invaluable to any organization.…Read More
In November, Lucinda Duncalfe spoke to students about the challenges and successes of running a data-driven business. She explained how they leverage rich customer data from various sources (including cookies, device information, and behavioral data) to deliver a customized platform to their clients.…Read More
