Speedbumps or Dead Ends? Latest Thoughts on Obstacles to Achieving Customer Centricity

A person speaking in front of a Wharton conference banner, wearing a checkered shirt and brown blazer, holding a conversation or presentation.

One of the highlights of my work with AIAB is bringing companies together to speak candidly about their experiences implementing customer analytics and managing talent development to sustain momentum. AIAB’s major research projects often take the limelight, but I equally enjoy the intimate, cross-industry settings we can carve out to hear the latest and greatest from practitioners.Read More

AIAB Takes California

An archway sign reading "Santa Monica Yacht Harbor Sport Fishing Boating Cafes" with people walking underneath on a sunny day. The ocean and a ferris wheel are visible in the background.

This summer, members of the AIAB staff and co-director Pete Fader abandoned our Philadelphia offices and invaded California. The mission: to host five events in three days. Our expedition started with a Research Symposium at the Wharton San Francisco campus and ended in Los Angeles at the American Apparel factory.Read More

All Is Not Lost: Finding Value In Marketing Attribution Data

Two people are engaged in conversation at a conference or seminar inside a large hall. They are surrounded by tables and other attendees.

Bill Franks, Chief Analytics Officer for Teradata (also one of our great speakers from AIAB’s Successful Applications of Customer Analytics conference), wrote a follow-up note to the self-termed downer” article he posted last month on how random attribution methods could produce the same aggregate results as more sophisticated ones that sought to tease out credit for the many individual touch points on the path to purchase.Read More