Yuping Liu-Thompkins and Anh Dang’s proposal specifically looks at how emotions embedded in reviews affect consumers and how that may change depending on where the consumer is along the purchase path.…Read More
On April 24, 2015 AIAB kicked-off a new Research Opportunity with Bazaarvoice, one of America’s largest social marketing companies specializing in user-generated product reviews. After reviewing all the submitted proposals, we’re pleased to announce that data has been awarded to the following research teams!…Read More
Diny Hurwitz and Matt Horton co-presented What Are the Best Indicators of a Baseball Season Seat Holder Renewing Their Season Seats? Since we had so many questions left over, Diny agreed to answer some more!…Read More
Matt Horton (MBL.com) and Diny Hurwitz (Milwaukee Brewers) co-presented on What Are the Best Indicators of a Baseball Season Seat Holder Renewing Their Season Seats.…Read More
One of the highlights of my work with AIAB is bringing companies together to speak candidly about their experiences implementing customer analytics and managing talent development to sustain momentum. AIAB’s major research projects often take the limelight, but I equally enjoy the intimate, cross-industry settings we can carve out to hear the latest and greatest from practitioners.…Read More
Consumers today often belong to a host of retailer ‘loyalty programs,’ earning redeemable points when they spend. In many cases, there is no extra reward for building up a high balance of points in your account. So why do so many people stockpile their points? …Read More
This summer, members of the AIAB staff and co-director Pete Fader abandoned our Philadelphia offices and invaded California. The mission: to host five events in three days. Our expedition started with a Research Symposium at the Wharton San Francisco campus and ended in Los Angeles at the American Apparel factory.…Read More
AI and Analytics for Business (AIAB) and Deloitte Analytics have independently partnered with hundreds of companies and students who seek to leverage customer analytics for a lasting competitive advantage, and even transform or disrupt entire industries.…Read More
Our audience had so many questions for our speakers that we needed more answers! So we’ve followed up with our presenters and asked them to on the questions we still had queued up in Pigeonhole.…Read More
The University recently held its 259th Commencement and that means there’s a new pool of MBA’s ready to take on the job market. AIAB’s Co-Director, Eric Bradlow, spoke with Sarah Mahoney from Marketing Daily about new channels in the job market and what expectations Wharton graduates have for the current scene.…Read More
