Updates

AIAB sat down with two organizers of the Philadelphia Chapter of the R-Ladies Initiative to learn more about what they do and how people can become involved with this program.…Read More

Squishy Numbers and New Projects for the New Year by AI and Analytics for Business…Read More

In this episode of the Wharton Customer Analyticast, Wharton Marketing Professor, Marketing Department Chair, and AIAB Co-Director Eric Bradlow discuss retail analytics and the holiday shopping season with Former Wharton Dean, Marketing Professor, and Director of the Baker Retailing Center, Tom Robertson.…Read More

This episode of the Analyticast was recorded from our Analytics Accelerator Summit.…Read More

As companies adapt to a new normal of data-driven business, it can be a challenge not only to hire the right people but also to figure out how to organize a data warehouse and implement an analytics strategy.…Read More

Since AIAB’s June launch of the Earth Networks Data Portal, Penn students, ranging from undergraduates to PhDs, have been incorporating the newly available weather intelligence data into their research and design projects.…Read More

Harnessing the Power of Weather Data with Earth Networks by AI and Analytics for Business…Read More

The digital marketing landscape still resembles the Wild West in some ways. There aren’t a lot of hard and fast rules and the rules that do exist change with each new piece of published research. Marketers do their best to stay current and nimble but it’s easy to fall into comfortable habits that theoretically may work yet aren’t always the most strategic path forward.…Read More

The 2017 AI and Analytics for Business (AIAB) conference held on May 11 in Philadelphia demonstrated how customer analytics can drive value for organizations across all industries.…Read More

Speakers from Teradata, Electronic Arts, Microsoft, and our keynote Hilary Mason, gave us a sneak peek into their presentations for our upcoming conference on May 11.…Read More