Event Recap: How to Get Real Meaning from Marketing Data

Three images depict speakers and an audience at a corporate event. A "Teradata" banner featuring a hot air balloon is visible.

The digital marketing landscape still resembles the Wild West in some ways. There aren’t a lot of hard and fast rules and the rules that do exist change with each new piece of published research. Marketers do their best to stay current and nimble but it’s easy to fall into comfortable habits that theoretically may work yet aren’t always the most strategic path forward.Read More