Artificial Intelligence in Human Resources Management: Challenges and a Path Forward

3D rendering artificial intelligence AI research of robot and cyborg development for future of people living. Digital data mining and machine learning technology design for computer brain.

The researchers identify four challenges in using data science for human resource (HR) management tasks: the complexity of HR phenomena, constraints imposed by small data sets, fairness, ethical, and legal constraints, and possible adverse employee reactions to management decisions via data-based algorithms. They propose practical responses to these challenges that would be economically efficient and socially appropriate.Read More

Emotion and Virality: What Makes Online Content Go Viral?

Gone Viral Social Media Concept

Why are certain pieces of online content more viral than others? The emergence of social media (e.g., Facebook and Twitter) has boosted interest in word-of-mouth and viral marketing. But while it is clear that consumers often share online content, and that social transmission influences product adoption and sales, less is known about why consumers share content or why certain content becomes viral.Read More