(Published Paper) Pinar Yildirim and authors show theoretically that when high-quality, low-price counterfeits exist and are visibly indistinguishable from authentic products, the status-seeking wealthy may embrace a “less is more” purchasing strategy or what we refer to as the minimalist luxury strategy, to signal their status.…Read More
(Outlet: Harvard Business Review) In this article, Gizem Yalcin and Stefano Puntoni, AI at Wharton faculty co-director, emphasize the importance of understanding how interactions with AI and automated technologies impact people’s self-perception, as it can significantly influence various success factors such as sales, customer loyalty, employee satisfaction, and more.…Read More
(Outlet: Federation of American Scientists) Konrad Kording, Penn Integrates Knowledge (PIK) Professor, on measuring how neurons integrate their inputs and respond to them is key to understanding the impressive and complex behavior of humans and animals.…Read More
(Outlet: CBS News) Pinar Yildirim, associate professor of marketing and economics at the Wharton School, on the upsides and downsides of AI regulation. …Read More
(Published Paper) Barbara A. Mellers, John P. McCoy, and Philip E. Tetlock on quantifying uncertainty in hard-to-quantify domains, such as geopolitical forecasting…Read More
(Outlet: Baker Botts) A review of AI at Wharton Faculty Co-Director Kartik Hosanagar’s proposed Algorithmic Bill of Rights.…Read More
This analysis suggests that, with access to an LLM, about 15% of all worker tasks in the U.S. could be completed significantly faster at the same level of quality. When incorporating software and tooling built on top of LLMs, this share increases to between 47 and 56% of all tasks.…Read More
(Outlet: 6ABC Action News) Pinar Yildirim, associate professor of marketing and economics at the Wharton School, discusses Meta’s Threads’ competitive advantage over Twitter (X). …Read More
(Published Paper) Pinar Yildirim and authors investigate how consumer brand and technology preferences may interact with the functionalities of technology-enabled shopping (TES) devices to determine the channel structure and market competition.…Read More
(Outlet: Yahoo! Finance) Pinar Yildirim, associate professor of marketing at the Wharton School, discusses Meta’s strategy to engage a younger, more engaged audience with the launch of Threads. …Read More
