Business & Generative AI Workshop
Sponsored by AI at Wharton
September 8, 2023
Wharton San Francisco
2 Harrison St., San Francisco, CA 94105
On September 8, AI at Wharton faculty, plus researchers, industry professionals, and academics joined together for an engaging workshop that explored the transformative role of generative AI on business models, industries, and global economies. The conference provided for thought leaders to exchange ideas and envision the future possibilities of this nascent technology.
Agenda
Session 1A: Innovation and Productivity | Session 1B: User-Generated Content Platforms | |
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Session 2A: Labor Markets | Session 2B: Marketing | |
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Session 3A: Generative AI and Creativity | Session 3B: Search and Business Models | |
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Session 4A: Visual Design and Marketing | Session 4B: User Behavior and Social Implications | |
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Poster session:
A New Index Measuring Occupational Exposure to Artificial Intelligence (Yuanyang Liu) SmartRD: Leveraging GPT Prompting Strategies for Reasoning and Decision – The Case of Smart Contract Vulnerability Assessment (Alex Zheng) Fine-Tuning Large Language Models for Knowledge-Intensive Tasks: Best Practices and Strategies (Jie Zheng) |
Poster session:
How Generative AI-enabled Product Descriptions Improve Sales Performance: Evidence from a Quasi-Experiment at a Brazilian Supermarket Chain (Alysson De Oliveira Silveira) MarkLLM: Marketing Techniques with LLMs (Saketh Reddy Karra) Building a Better Email Promotion: ChatGPT and Double Machine Learning (James C. Reeder, III) Novelty Effects in Generative AI Based Virtual Livestreamers in Livestream Shopping (Si Xie) |
Session Recordings
Sida Peng
Principal Researcher, Office of Chief Economist, Microsoft
Fangchen Song
Research Assistant, Texas McCombs School of Business, University of Texas at Austin
Economic Impacts of Adopting Generative AI: A Multi-Platform Analysis
Hongxian Huang
PhD Student, Stern School of Business, New York University
Zhaoqi “ZQ” Cheng
PhD Candidate, Questrom School of Business, Boston University
Gordon Burtch
Associate Professor, Questrom School of Business, Boston University
Léonard Boussioux
Assistant Professor, Foster School of Business, University of Washington
Can Banning ChatGPT Save User-Generated Q&A Platforms?
Jinyang Zheng
Assistant Professor, Daniels School of Management, Purdue University
Cedric Xingchen Xu
Doctoral Researcher, Foster School of Business, University of Washington
Oren Reshef
Assistant Professor, Olin Business School, Washington University St. Louis
Emma Wiles
PhD Student, Massachusetts Institute of Technology
How Much Should We Trust LLM Results for Marketing Research?
Liying Qiu
PhD Student, Tepper School of Business, Carnegie Mellon University
Martin Reisenbichler
Research Associate, University of Hamburg
Creating Synthetic Experts with Generative Artificial Intelligence
Additional materials online here
Daniel Ringel
Assistant Professor, Kenan-Flagler Business School, UNC Chapel Hill
Dokyun Lee
Associate Professor, Questrom School of Business, Boston University
Xueming Luo
Professor of Marketing, Fox School of Business, Temple University
Zsolt Katona
Faculty Director, Fisher Center for Business Analytics, Haas School, University of California, Berkeley
Rayna Xu
Assistant Professor, Farmer School of Business, Miami University
Price Generative AI or Keep it Free?
Manmohan Aseri
Assistant Professor, Joseph M. Katz Graduate School of Business, University of Pittsburgh
Yannick Exner
Doctoral Researcher, TUM School of Management (Munich)
Ankit Sisodia
Assistant Professor, Purdue University
Julian De Freitas
Assistant Professor, Harvard School of Business
Weiguang Wang
Assistant Professor, Simon School of Business, University of Rochester