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Wharton Human-AI Research

Updates

As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch

An illustration showing a human hand and a robotic hand holding a pair of eyeglasses, representing collaboration between humans and technology.

(Outlet: Wall Street Journal) Stefano Puntoni, Sebastian S. Kresge professor of marketing at the Wharton School, discusses the role of human labor in the face of advancing artificial intelligence and automation.

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June 19, 2023   |   Future of Work, Human-Technology Interaction, Thought Leadership, Updates
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