As AI Expands, Consumers Will Still Prefer Some Products Made With a Human Touch
![wall-street-journal-ILLUSTRATION- GIACOMO BAGNARA An illustration showing a human hand and a robotic hand holding a pair of eyeglasses, representing collaboration between humans and technology.](https://ai.wharton.upenn.edu/wp-content/uploads/2023/11/wall-street-journal-ILLUSTRATION-GIACOMO-BAGNARA.jpeg)
(Outlet: Wall Street Journal) Stefano Puntoni, Sebastian S. Kresge professor of marketing at the Wharton School, discusses the role of human labor in the face of advancing artificial intelligence and automation.