According to Fader, Barnes & Noble’s turning point will be in recognizing who its competition actually is. “If they want to be top of the mind when it’s time to go out of the house or the dorm and study, there is a lot of promise there,” he said.…Read More
Why are certain pieces of online content more viral than others? The emergence of social media (e.g., Facebook and Twitter) has boosted interest in word-of-mouth and viral marketing. But while it is clear that consumers often share online content, and that social transmission influences product adoption and sales, less is known about why consumers share content or why certain content becomes viral.…Read More
