Wharton Human-AI Research presents the
Business & Generative AI Conference
September 9–10, 2026
Wharton San Francisco
2 Harrison Street
San Francisco, CA 94105
Wharton Human-AI Research will host the Business & Generative AI Conference, a two-day gathering of thought leaders and industry experts focused on the future of generative AI. Through forward-looking discussions and emerging research, the conference will explore how GenAI is poised to reshape business models, industries, and global economies—while sparking new ideas, collaborations, and opportunities at the intersection of technology and business.
— Ticket Options —
University Affiliate Rate – $350
Current Faculty, Postdoctoral Fellows and University Staff
Industry Rate – $1,000
Industry practitioners, including government and non-profit organizations
PhD Student Rate – $150
Post-secondary students currently matriculated in a degree-granting program. Registration requires an email address ending in .edu.
Your conference registration includes access to all sessions, keynote presentations, breakfast, and lunch on both days.
— Agenda at a Glance —
Subject to change
Two days of keynote presentations, research sessions, networking, and discussions with leaders in business and generative AI.
Day 1 — September 9, 8:00 a.m. – 6:00 p.m.
- 8:00 a.m.–8:45 a.m. Registration Check-In and Breakfast
- 8:45 a.m.–9:45 a.m. Welcome Remarks and Keynote Speaker
- 10:15 a.m.–12:45 p.m. Concurrent Sessions and Discussions
- 12:45 p.m.–2:00 p.m. Lunch and Networking
- 2:00 p.m.–4:30 p.m. Concurrent Sessions and Discussions
- 4:30 p.m.–5:00 p.m. Poster Session
- 4:30 p.m.–6:00 p.m. Reception
Day 2 — September 10, 8:30 a.m. – 4:15 p.m.
- 8:30 a.m.–9:00 a.m. Registration Check-In and Breakfast
- 9:00 a.m.–9:30 a.m. Opening Remarks
- 9:30 a.m.–12:00 p.m. Concurrent Sessions and Discussions
- 12:00 p.m.–1:15 p.m. Lunch and Networking
- 1:15 p.m.–3:00 p.m. Concurrent Sessions and Discussions
- 3:00 p.m.–4:00 p.m. Plenary
- 4:00 p.m.–4:15 p.m. Closing Remarks
— Experience Last Year’s Conference —
Watch keynote presentations and featured sessions from the 2025 Business & Generative AI Conference.
— Call for Papers —
Submissions are now closed.
The submission deadline has passed. Thank you to all who submitted papers. Authors will be notified of decisions by Friday, July 10, 2026.
Important Dates
- Paper Submission Deadline Closed: Thursday, June 18, 2026
- Notification of Acceptance: Friday, July 10, 2026
- Deadline to Confirm Attendance: Friday, July 17, 2026
- Conference Dates: September 9–10, 2026
— Hosted by Wharton Faculty —
Kartik Hosanagar
John C. Hower Professor
Professor of Operations, Information and Decisions
Faculty Co-Director, Wharton Human-AI Research
Stefano Puntoni
Sebastian S. Kresge Professor of Marketing
Professor of Marketing
Faculty Co-Director, Wharton Human-AI Research
Lynn Wu
Associate Professor of Operations, Information and Decisions,
The Wharton School
— Conference Event Team —
Traci Doyle
Senior Associate Director of Strategic Initiatives,
Wharton AI & Analytics Initiative
Carol Heller
Program Coordinator,
Wharton Human-AI Research
Schotland McQuade
Assistant Director of Events and Engagement,
Wharton AI & Analytics Initiative
Explore Sponsorship Opportunities
Event sponsorship opportunities are available. If you’re looking to elevate your brand and support our events, please contact Tania Rorke, Senior Associate Director of Corporate & Donor Engagement, for more information.
We would also like to extend a heartfelt thank you to our Corporate Members, who help make our events possible. To see the full list of companies, please visit our Corporate Member page.
