Making Customer Analytics Actionable

At AIAB’s annual conference in Philadelphia (May 2015), Bill Franks and Dave Hastings of Netflix spoke about how analytics has shaped the company and its investments. Dave Hastings illustrated just how much analysis went into the process of launching an original series. And, more broadly, how analytics have been integral in the trajectory of Netflix’s business practices. By leveraging data, they were able to successfully — and swiftly — change course from a DVD-by-mail rental service to one of the top streaming services.

AIAB captured the presentation from the conference (below); and Knowledge@Wharton expanded on the subject here; read more to see how this Internet TV giant makes customer analytics actionable.