Generative AI Won’t Revolutionize Search

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Generative AI Won’t Revolutionize Search — Yet

A futuristic digital artwork depicting a figure reaching toward a glowing globe in a vibrant, abstract tunnel. The scene is filled with dynamic, colorful shapes and lines, suggesting movement and energy. — Illustration by Adamastor

by Ege Gurdeniz and Kartik Hosanagar

February 23, 2023

ChatGPT has created a frenzy. Since the release of OpenAI’s large language model (LLM) in late November, there has been rampant speculation about how generative AIs — of which ChatGPT is just one — might change everything we know about knowledge, research, and content creation. Or reshape the workforce and the skills employees need to thrive. Or even upend entire industries!