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Updates from Wharton Human-AI Research

GenAI in the Enterprise: From Hype to Human Capital

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Generative AI has rapidly shifted from experimentation to everyday utility in large enterprises. In the final installment of our Fall 2025 AI Horizons webinar series, Wharton Human-AI Research Faculty Co-Directors Stefano Puntoni and Prasanna (Sonny) Tambe joined Jeremy Korst, Partner at GBK Collective, to share findings from the 2025 AI Adoption Report: GenAI Fast-Tracks into ...Read More

How Disruptive Will Generative AI Be?

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In the latest AI Horizons Webinar, hosted by Wharton Human AI Research (WHAIR), Michael G. Jacobides, Sir Donald Gordon Professor of Entrepreneurship and Innovation at London Business School, joined Stefano Puntoni, Faculty Co-Director of WHAIR to discuss how generative AI is reshaping industries, business models, and organizations. Here are the key takeaways from their discussion. Read More

Moving Beyond AI Experimentation to Enterprise Value

A speaker is presenting to a seated audience in a lecture hall. The presentation slide, titled "Reinventing Marketing with Agentic AI," discusses AI-driven marketing benefits like reduction in manual tasks and increased speed to market.

At the third annual Wharton Business and Generative AI Conference in San Francisco, keynote speaker Lan Guan, Chief AI Officer at Accenture, shared her perspective on the evolving AI landscape and what separates companies merely experimenting from those capturing real enterprise value. Drawing on decades of consulting experience and thousands of enterprise AI projects, she ...Read More

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