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Updates from Wharton Human-AI Research

The AI Awakening: Insights from the Business & Generative AI Conference

A person wearing a leather jacket is giving a presentation, pointing to a projected slide with various text and tables. The room is equipped with a projector.

At the 2024 Business & Generative AI Conference, hosted by Wharton Human-AI Research, Stanford’s Erik Brynjolfsson delivered a keynote that challenged business leaders to look beyond the headlines and toward the deeper economic transformations generative AI is already driving. “AI is the most general of all general-purpose technologies,” he said. “It’s changing what we can ...Read More

AI, Taste, and the Future of Creativity: David Droga on What’s Worth Saving

Image featuring two individuals, one smiling and using a phone, the other seated. Text reads "Why Not All Creativity Is Worth Saving with David Droga." The image is branded with "Creative Intelligence" and logos from the University of Pennsylvania's Wharton

In this episode of Creative Intelligence, Kartik Hosanagar sits down with advertising legend and Accenture Song CEO David Droga to explore how AI is reshaping creative work — from storytelling and advertising to the very role of agencies. The conversation offers an honest and provocative look at what’s changing, what’s worth preserving, and what makes ...Read More

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