Science-Backed Strategies for Smarter Chatbot Interactions

What makes an AI chatbot truly effective—and how can businesses design interactions that build trust, satisfaction, and real results? In this episode of AI Horizons, Professor Stefano Puntoni, faculty co-director of Wharton Human-AI Research, and Thomas McKinlay, founder of Science Says, introduce The Wharton Blueprint for Effective AI Chatbots, a research-driven guide to smarter chatbot design.

Whether you’re leading customer experience, product innovation, or marketing strategy, this webinar offers practical insights you can apply today.

Explore the Knowledge at Wharton Special Report

For key takeaways, insights, and expert guidance based on The Wharton Blueprint for Effective AI Chatbots, visit Knowledge at Wharton’s Special Report. You’ll find research highlights, practical frameworks, and a link to download the complete Blueprint to help you build smarter, more human-centered AI interactions.

Discover Key Insights

Learn More About the Experts Behind the Blueprint

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Science Says specializes in analyzing the latest scientific research in marketing and turning what matters into actionable insights.

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Wharton Human-AI Research (WHAIR) explores how intelligent systems—and the humans who design and use them—are transforming business. From decision-making and innovation to ethics and adoption, WHAIR focuses on how AI can be harnessed responsibly to drive meaningful impact.

By combining insights from business strategy, behavioral science, and technology, WHAIR equips leaders to navigate an evolving digital world with clarity and confidence.

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About Wharton AI & Analytics Insights

Wharton AI & Analytics Insights is a thought leadership series from the Wharton AI & Analytics Initiative. Featuring short-form videos and curated digital content, the series highlights cutting-edge faculty research and real-world business applications in artificial intelligence and analytics. Designed for corporate partners, alumni, and industry professionals, the series brings Wharton expertise to the forefront of today’s most dynamic technologies.