Join us for this webinar discussing the latest edition of the Journal of the Association for Consumer Research (JACR) on the “Automation of Marketing and Consumption.” This edition explores the profound impact of automation on both marketing activities and consumer behaviors. With automation transforming pricing, customer support and various consumption activities—such as writing tasks, product searches and autonomous features—this collection of academic research highlights the implications for consumer welfare and well-being.
The speakers, the very academics who authored the articles for this edition, will discuss the evolving landscape of AI and machine learning, examining how these technologies create value for consumers and firms, and how they influence consumer preferences and behaviors. This is a unique opportunity to gain insights directly from leading researchers in the field.
Why Join?
- Gain insights from top academic researchers.
- Understand the impact of AI and automation on consumer behavior.
- Explore future research directions in marketing automation.